Flavor

Analysis How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Advertising How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Brand Activation & Immersion How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Delivery & Logistics Johnnie Walker Offers Whisky Personalization Experience  

Joining the personalization trend, the famous whisky retailer is now letting customers digitally discover their own taste, design a custom bottle, and order online

Retail How To Create Engaging Brand Stories Using The Power of Scent

Scent can be evocative, alluring or even repulsive—and now constitutes a tactic brands are employing in their services as well as in complementing promotional stories about the company

Design Pepsi Created A New Product Design For The Humble Water Bottle

The soft drink brand developed a new product line called Drinkfinity in response to declining soda sales

Food & Beverage This Electronic Cocktail Glass Can Make Water Taste Like Any Drink

Enjoy the flavor, minus the buzz, with a cocktail glass that tricks your senses

Technology Researchers Have Developed Food That Floats

The technology can transport small droplets of flavor to a person's tongue using acoustic waves

Interview Edible Scents Make Flavorful Cocktails—And A Lasting Impression

We visited Alice & the Magician in Burlington, Vermont, where the Wisniewski brothers bottle superlative scents for cocktails and experiences

Design Desserts Molded Into Complex 3D Geometric Designs

Dinara Kasko used her experience in architecture and 3D printing to make her own unique baking molds that truly stand out

Food & Beverage Spray-On Flavor Could Change The Way We Enjoy Drinks

Alice & the Magician is developing unique flavors that can be spritzed onto the rim of cocktail glasses with edible aromatic mists

Design Glass Wand Enhances The Flavor Of Food

The redesigned spoon is meant to evoke the experience of licking fingers in an elegant manner

Technology Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious