flavor report

Brand Activation & Immersion How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Advertising How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Food & Beverage How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations