Florida

Brand Activation & Immersion Amazon's Immersive Home-Like Experiences To Retail Alexa & Friends

The retail giant partnered with construction company Lennar Corporation to create fully-equipped model "smart" homes as a new venture into experiential marketing

Automotive Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

Advertising Billboards Emerge from Hurricane Irma Rubble To Spread Hope

22squared beautifully repurposes billboards destroyed by the storm to help raise funds for victims

Hotels, Hospitality & Travel Airbnb Is Testing Out Company-Branded Apartments In Florida

The platform is looking to grow by dipping its toes into real estate development and longer rentals

Retail Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Design Kitschy Brooklyn Shuffleboard Courts Transport Players To Florida’s Beaches

Opening this month, the Royal Palms Shuffleboard is set to be Brooklyn’s first shuffleboard league and venue, complete with kitschy decor.

Technology Immense Piece Of Tumblr Art Displayed On Giant Scroll [Pics]

At UNTITLED Art Basel Miami Beach, Cloaque debuted how it chose to physically capture an internet archive.

Home Disney To Create Avatar Land Complete With Giant Bioluminescent Plants

First photos from the upcoming Florida attraction give Avatar fans a taste of what to expect in 2017

Work TED Curates The Best Of Global Advertising

The annual Ads Worth Spreading competition highlights work that should be shared. PSFK chats with the Head of Global Partnership to learn what makes a great campaign.

Design Art.sy Previews 400 Pieces For Design Miami

Art-focused startup builds a platform to amass anticipation and extend the reach of international events.

Design What Are Bath Salts? [Headlines]

A synthetic stimulant drug can make users feel invincible and give them superhuman strength, but can also trigger aggression, extreme paranoia and hallucinations.

Advertising Help Wanted: Associate Creative Director - PP+K [Jobs We Love]

If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here’s a new job at PP+K, just listed on the service.

Hotels, Hospitality & Travel Historic Bridge To Be Converted Into A Luxury Resort

The Bahia Honda Rail Bridge may soon hold a hotel and a shopping complex.

Home Trayvon Martin Petition Goes Viral On Change.Org [Headlines]

Campaign website looks ahead to convening of grand jury as petition launched by teenager's parents continues to grow. It is the website's fastest growing one in the site's history.