Food and drink preparation

Brand Activation & Immersion Dean & DeLuca Restaurant Concept Offers Patrons Chef-Led Experience

The New York grocery and cafe mainstay designed a full-service restaurant to embody the interactive nature of contemporary culture, merging front and back of house for a theater dining experience

Analysis How Beverage Brands Like Tito's Drive Engagement With Tech Integrations

Leading beverage retailers are harnessing the power of technology like augmented reality and connected app experiences to bring their products to life in new ways

Food & Beverage 7-Eleven Customers Can Enjoy Beer On Tap And Organic Fare

The convenience chain is testing out alternative store formats to compete with Amazon Go, launching a Dallas location emphasizing fresh and organic options as well as an on-site Taqueria

Packaging & Product Engagement Beer Drinkers Can Use Brew To Develop Their Own Kodak Photos

Kodak and Delaware-based brewery Dogfish Head collaborated on a beer with a pH capable of developing Kodak Super 8 film, dubbing the brew "analog beer for a digital age"

Cafe & Restaurant Starbucks Revamps Loyalty Program To Offer Customers More Rewards

Starbucks is redesigning its rewards program, eliminating its previous green and gold tiers and offering customers greater choice of point redemption starting at 25 points

Fitness & Sport New Balance Strava Challenges Reward London Runners With Beer

The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints

Consumer Goods Pinterest Surveys Top Searches To Project Food Trends For 2019

Based on top consumer food searches across its platform, Pinterest revealed its projections for trending foods in 2019, showcasing healthy, sustainable meals with unusual ingredients

Shopper Education & Assistance Foodie Platform's Livestream Feature Lets Viewers Chat With Chefs

Through Njomly, viewers can purchase hard-to-find foods from critically acclaimed shops as well as live chat with some of the world's best chefs, complementing commerce with expert-led content

Grocery, Convenience & Supermarket Grocery Chain Publix Offers Customers Interactive Virtual Cooking Classes

Free, live classes are designed for customers looking for demos on new ways to prepare easy and balanced meals, and let viewers interact directly with the chefs

Delivery & Logistics NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses

Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

Features How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Retail Starbucks Reserve's New York Roastery Offers Visitors Immersive Discovery And Exclusive Experience

The Reserve Roastery is the premier NYC destination from the coffee brand, intended for customers to learn about and watch its production methods at two coffee bars or its roastery, try coffee-infused cocktails at its bar, shop apparel merch and much more

Shopper Marketing & Promotion How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Advertising Dunkin' Donuts Pranks Coffee Fans With Espresso Activation

The coffee franchise tested out a pop-up that disguised its new espresso drink as a higher-end product in order to fool foodies, boosting local sales by 60%