foot locker

Brand Activation & Immersion Foot Locker And Nike Partner For A Community-Focused, Tech-Forward NYC Store

The Washington Heights Foot Locker, the brand's third "Power Store," uses Nike technology to engage customers, provide real-time inventory information and offer exclusive deals

Case Study Sneakerheads Can Celebrate Nike's Swoosh Logo With Exclusive Foot Locker Drop

The Nike Swoosh is one of the most iconic logos of all time. Now, Foot Locker is teaming up with the brand to celebrate the Swoosh with three separate, limited-edition styles of sneakers as part of a larger digital campaign

Analysis Why Brands Like Anthropologie Are Turning Stores Into Social Hubs

Fashion and beauty stores in the Mid-Atlantic region have created unique social spaces where shoppers can meet each other and consult sales associates, plus attend programs and events

Fashion & Apparel PSFK Launch: The Mid-Atlantic Retail Innovation Guide

Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs

Fitness & Sport Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Beauty How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Interview Interview: How Reselling Platform StockX Is Democratizing The Streetwear Drop

PSFK speaks to the founder of the ecommerce IPO platform that lets bidders decide the price for resale and drops of exclusive streetwear merchandise, reinventing the concept by treating consumer goods as assets

Design How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Merchandising & Curation Foot Locker Partners With Adidas To Enhance Production And Personalization

The collaboration will help Foot Locker make use of Adidas’ established technology, like its SPEEDFACTORY, to more efficiently create limited-edition collections targeted at specific consumers and events

Shopper Marketing & Promotion Customers Can Purchase Foot Locker And ASICS Collab Gear Through Shoppable Videos

The five-part anime series, which will premiere on Foot Locker's Instagram and YouTube channels, will give customers an early look at ASICS' latest clothing and footwear line

Retail Visitors To New Balance's L.A. Pop-Up Can Indulge Their '90s Nostalgia

The sneaker brand hosted a four-day pop-up in Los Angeles featuring '90s-themed immersive experiences to promote its recently launched x-90 shoe