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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Elizabeth is a design thinking evangelist who believes in harnessing the power of creativity to solve global business challenges. By unearthing human insights, Liz co-creates customer-centric experiences that have the power to transform the enterprise. She currently works at IBM as the Global Design Services Director/Chief of Staff. Specialties: Design, prototyping, digital media, strategy, branding, negotiation, managing P&L, teaching, public speaking and business development.

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Specialties: digital media strategy, interactive strategy, social media, user research, brand/design strategy, community management, analyzing trends, trend forecasting, qualitative and quantitative research, biz dev, cultural insights, storytelling, content strategy

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