forecast-z

Gen Z Forecast Z Report Video: Decoding Generation Z

PSFK presents a video on Gen Z—a group defined by its ability to navigate between identities, communities and the physical-digital divide

Advertising 5 Strategies For Brands Trying To Market To Gen Z Consumers

These key takeaways from our Forecast Z report establish guidelines for brands hoping to connect with Gen Z consumers

Loyalty & Membership Gen Z Wants To Hack Wellness—And Brands Can Meet Them Halfway

PSFK's Forecast Z report takes a look at how Gen Z are using products, environments, diets and routines to stimulate their minds and emotions

Delivery & Logistics Leading The Next Wave Of Wellness With Gender-Inclusive Sex Essentials

Eva Goicochea, co-founder and CEO of sexual wellness startup Maude, speaks to PSFK about the Gen Z demand for inclusive brands in our Forecast Z report

Retail Engaging The Peer-Driven Marketplace For Gen Z

PSFK's Forecast Z report examines Gen Z's interest in a peer-to-peer marketplace and what it means for brands and retailers

Gen Z Gen Z Entrepreneurs Are Set To Monetize Their Creativity

PSFK's Forecast Z report describes how an entrepreneurial mindset will turn time into money for Gen Z, with digital currencies and more

Gaming & Play How To Understand The Influence Of Gen Z Consumers

PSFK's Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Design How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving

Millennials More Than Millennials, Gen Z Looks To Mobile And Changing The World

Research from PSFK's Forecast Z report compares the values and attitudes of Generation Z to those of their Millennial predecessors

Advertising PSFK Launches The Forecast Z Report

Forecast Z decodes the shifting priorities, values and behaviors of Generation Z