Forecasting

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Analysis Retail Trends Playbook Excerpt: Leveraging Data For Responsive Merchandising

From heat-mapping to forecasting algorithms, these three retailers are leveraging local data intelligence for real-time and relevant merchandising in physical stores

Delivery & Logistics How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Brand Activation & Immersion Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Automotive How Brands Like Merck Use Data To Enable More Efficient Delivery

As detailed in PSFK's Last-Mile Delivery Debrief, top brands are improving their delivery process by streamlining consumer and inventory data collection and analysis

Advertising McDonald's Presents Weather News As Menu Emojis

Digital billboards give live forecast updates as burgers and fries

Interview Interview: How We Can Shape The Future Thoughtfully

Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference

Banks, Insurance & Financial Services Using AI To Tailor Individual Services In Wealth Management

A scenario from PSFK’s Digital Banking Playbook with Microsoft shows how AI technology can aid in customizing investment recommendations

Design Bringing A Multidisciplinary Vision To Brand Strategy

Strategic designer Maria Silva Mora talks to PSFK about enriching her design background with insights from trend forecasting and human behavior

Retail How One Manufacturer Uses The Cloud To Optimize Customer Experience

A case study from the Future of Manufacturing shows how Arçelik A.S. provides exceptional post-sales customer service using a Microsoft cloud solution

Consumer Goods Key Trends Shaping The Future Of Manufacturing

PSFK's newest study The Future of Manufacturing outlines ten key trends that are influencing the manufacturing world of tomorrow

Food & Beverage PSFK 2017 Speaker Interview: How Creative Experimentation Builds A Successful Brand

Piers Fawkes interviewed chef Nicholas Morgenstern, who's speaking at our PSFK 2017 conference, on his love for ice cream, some challenges, and the secret to his success

Hotels, Hospitality & Travel PSFK 2017 Speaker Interview: Asking 'Why' Is The Key To Knowing Your Future Consumer

We interviewed anthropologist Jan Chipchase, who's speaking at our PSFK 2017 conference, on the secret science behind cultural trend forecasting

Technology How Aggregated Weather Data Can Make Forecasting More Accurate

Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood

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