Advertising TV Show Matches Up Fans To Lead Characters' Fake Tinder Profiles

"The Mindy Project" makes a strategic marketing move in order to increase its audience.

Innovation News Corp Confirms It Is Considering Split [Headlines]

The conglomerate may divide its publishing assets and film and TV businesses into two separately listed public companies.

Design Angry Birds Speak Out On Chrome [Video]

The Internet giant creates a televised commercial to promote their web browser using well-known characters from the popular game.

Home Sony Pictures Bets On Dramas For Grown-Ups [Headlines]

Sony sees an influx of heavy drama pictures this year as the awards season nears.

Gawker Will Go To Court In Fox Investigation [Headlines]

Gawker, the media blog, wants to investigate whether Fox News is a power base within the Republican Party.

Technology This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising An Experiment In Transmedia: Fox Show To Be Viewed On iPad Before TV

The network says the “Lone Star” preview through the Vanity Fair app will mark the first time that a television pilot has been made available on the iPad.

Technology FOX to Reinvigorate Reruns with Live Twitter Commentary

FOX is hoping to interject some new found value into some of this recycled content by running "live" Twitter commentary from producers and staff during episode rebroadcasts of of popular shows Fringe and Glee.