fragrance

Analysis Interview: A Macy's Fragrance Experience Points To The Future Of The Department Store

Trevor Sumner, CEO of Perch Interactive, discusses how the retail marketing tech company created a dynamic fragrance experience for Macy's, as well as why today's department stores should focus on engaging, digital-rich, limited-time experiences to compete with their DTC counterparts

Beauty Costa Cruises Curates Luxury Onboard Retail For Chinese Travelers

The luxury cruise liner created a retail experience aimed at its Chinese customers who are looking for high-end goods, featuring Bulgari, Salvatore Ferragamo and more

Brand Activation & Immersion Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Packaging & Product Engagement Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Loyalty & Membership Guerlain Launches Scent-Inspired Digital Radio App

This French radio station app is an attempt from LVMH's Guerlain to build a new sensory community based on memories of scent

Fashion & Apparel Jean Paul Gaultier Targets Airport Shoppers With Fragrance Activation

Hoping to tap the burgeoning airport retail market, the luxury brand launched an airport-exclusive fragrance activation with aviation-themed designs entitled "Gaultier Airlines"

Luxury Cartier Took Shoppers Inside A Diamond To Experience Its Latest Fragrance

At a popup shop showcasing its classic and newly launched fragrances, the French luxury brand offered visitors an interactive and dynamic way to discover its products, including a fragrance fountain, mantra wall and a surround-sound diamond immersion chamber

Merchandising & Curation Barneys Offers New York Shoppers Rotating Indie Beauty Brand Selection

The high-end retailer will feature over a dozen different beauty products for all ages and gender identities, helping to encourage store traffic as well as stay ahead of the curve by showcasing emerging brands

Store Experience & Design Byredo's London Flagship Prioritizes Shoppers' Comfort

The Swedish retailer wants to combine high-end quality with an inviting environment free from the pressure to buy, focusing its store on customer-associate dialogue

Beauty H&M Fragrance Line Offers A Multitude Of Scents To Appeal To Any Customer

Made in conjunction with Givaudan, the wide range from H&M Beauty includes 25 different scents in eau de toilette, body mists and roll-on form, aiming to complement the brand's beauty and apparel offers

Advertising Perfume Startup Designs Scents For Brands

Experimental Perfume Club helps companies develop sensory marketing

Design These Fragrances Will Infuse Your Home With The Smell Of California

A new line of products from Norden is inspired by the scents of the Golden State

Food & Beverage Edible Scents Make Flavorful Cocktails—And A Lasting Impression

We visited Alice & the Magician in Burlington, Vermont, where the Wisniewski brothers bottle superlative scents for cocktails and experiences

Syndicated Exhibition Shows How Fragrances Help Explain The World

From the excesses of the 80s to the purifying smells of the 90s and the niche individuality of 2017, the way we smell says a lot about society, as a new exhibition proves