Beauty Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Brand Activation & Immersion Guerlain Launches Scent-Inspired Digital Radio App

This French radio station app is an attempt from LVMH's Guerlain to build a new sensory community based on memories of scent

Fashion & Apparel Jean Paul Gaultier Targets Airport Shoppers With Fragrance Activation

Hoping to tap the burgeoning airport retail market, the luxury brand launched an airport-exclusive fragrance activation with aviation-themed designs entitled "Gaultier Airlines"

Luxury Cartier Took Shoppers Inside A Diamond To Experience Its Latest Fragrance

At a popup shop showcasing its classic and newly launched fragrances, the French luxury brand offered visitors an interactive and dynamic way to discover its products, including a fragrance fountain, mantra wall and a surround-sound diamond immersion chamber

Merchandising & Curation Barneys Offers New York Shoppers Rotating Indie Beauty Brand Selection

The high-end retailer will feature over a dozen different beauty products for all ages and gender identities, helping to encourage store traffic as well as stay ahead of the curve by showcasing emerging brands

Store Experience & Design Byredo's London Flagship Prioritizes Shoppers' Comfort

The Swedish retailer wants to combine high-end quality with an inviting environment free from the pressure to buy, focusing its store on customer-associate dialogue

Beauty H&M Fragrance Line Offers A Multitude Of Scents To Appeal To Any Customer

Made in conjunction with Givaudan, the wide range from H&M Beauty includes 25 different scents in eau de toilette, body mists and roll-on form, aiming to complement the brand's beauty and apparel offers

Advertising Perfume Startup Designs Scents For Brands

Experimental Perfume Club helps companies develop sensory marketing

Design These Fragrances Will Infuse Your Home With The Smell Of California

A new line of products from Norden is inspired by the scents of the Golden State

Food & Beverage Edible Scents Make Flavorful Cocktails—And A Lasting Impression

We visited Alice & the Magician in Burlington, Vermont, where the Wisniewski brothers bottle superlative scents for cocktails and experiences

Syndicated Exhibition Shows How Fragrances Help Explain The World

From the excesses of the 80s to the purifying smells of the 90s and the niche individuality of 2017, the way we smell says a lot about society, as a new exhibition proves

Automotive Fragrance Line Lets You Smell Like An Autonomous Car

The scents are a humorous take on contemporary auto industry trends

Retail Online Fragrance Startup Sells Scents Through Music

Phlur uses pictures, descriptions, and music to sell perfume online rather than at the store

Consumer Goods Control How Your Home Smells Right from Your Phone

Moodoo lets homeowners choose fragrances using a personal mood box