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January 16, 2019 | New York City
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Hello! I am a design student passionate about creating objects, services and experiences that have positive impact in people's everyday experiences. I've been lucky to study and work in different design areas, from branding, to product, digital interfaces and business models. I've also had a web startup and helped coordinate a student social design group. Together with great teams, I've worked on award-winning projects, including three ISDA IDEA/Brasil awards, and had the honour of being featured in websites such as FastCompany, Wired.com and PSFK. I developed my holistic approach in the 5-year design course at University of São Paulo and I was also given lots of freedom to explore in my current exchange at Central Saint Martins. I read a lot and love chatting about on tech, psychology, economics, behaviour and entrepreneurship.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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