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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018
Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
June 15, 2018

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PSFK CONFERENCE NYC, Abe Burmeister explains how a punk-rock ethos helped him create a business building a new niche in a market he had no experience in.

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Polish grocery brand Mila, facing the challenge of educating consumers about the freshness of its fresh fish products, developed packaging that rattles to mimic the movement of recently caught fish. With creative direction from Y&R Poland, Mila created the “Live Fish Pack,” a Wi-Fi and proximity sensor-connected box that starts shaking and jumping as consumers […]

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