Our furry, scaly, and feathered friends stand at the feet of a rapidly expanding market
The Nike FuelBox lets users cash in their wearable wristband for sports gear like socks, shirts, and hats
The sports brand lets its FuelBand users see how they did during the year with an infographic of their workouts and exercise.
The sports brand came out with a gold-plated edition that merges fitness and style.
The launch of the Nike+ Fuel Lab will challenge tech companies to use the FuelBand API in new ways.
The sportswear giant finds yet another way to push fitness levels.
Selfridges, one of London's major department stores, host a retail concept shop for the athletics brand.
TweetFuel motivates its wearers to tweet smarter and healthier to increase their online influence.
Casey Neistat gives his own personal interpretation of the slogan 'Make It Count' for Nike's latest campaign.
New monitoring bracelet turns your moves into NikeFuel to help you set and achieve you fitness goals.