Function of Beauty

Beauty NYRIW Preview: How A DTC Hair Care Co Is Disrupting Big Beauty With Hyper-Personalization

Ahead of speaking on the Why Consumer-Centric Brands Win panel, co-founder and CEO of Function of Beauty, Zahir Dossa, shares how his company is enabling the next-generation of personalized hair care, catering to each and every hair type with a unique algorithm and direct communication with customers