future of smell

Health Interview: How Scent Can Help Foster A Good Night's Rest

In this interview, founder of Sensorwake Guillaume Roland speaks about how his company is using the power and benefits of scent to help people sleep better, pairing technology with natural remedies to respond to consumer demand for wellness products that are gentle yet effective

Advertising Interview: How Scent Is Set To Revolutionize The Customer Experience

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences for consumers