Rachel Shechtman is the Founder and CEO at STORY, a retail concept that has the point of view of a Magazine, changes like a Gallery and sells things like a Store. In 2011, STORY launched in Beta as a “Startup Store,” spotlighting emerging digital retailers and has gone on to create over 28 concepts including Color, Making Things, Love and Made in America, working with partners including American Express, Intel, Cigna, P&G and Target.
Established in 2005 by Parisian entrepreneurs and art devotees Loic Le Gaillard and Julien Lombrail, Carpenters Workshop Gallery is known for its discovery of bold and iconic design-art. For the past 10 years Carpenters Workshop Gallery has been at the helm of the collectible contemporary design scene, garnering international recognition for its discovery of young emerging talent and for nurturing some of the best established contemporary designers. Like many of the artists it fosters, the gallery takes a young, fresh and dynamic approach, primarily following its own aesthetic. They exhibit unique and limited edition works both by emerging and established artists, and designers. The Gallery began life in a former carpenter’s workshop, an old industrial space amid Chelsea Gas Works. In 2008 the Carpenters Workshop opened a second gallery in Mayfair, bringing a cutting-edge aesthetic and youthful dynamism to historic Albemarle Street.
Rachel Shechtman, founder of Story talks about how the element of surprise and renewal is key in today's stores.