games

Brand Activation & Immersion Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Entertainment Disney Parks Gamifies Waiting In Line For Its Rides

Play Disney Parks is making waiting in line part of the ride, letting people interact with one another and engage with the ride they're waiting for in augmented reality games

Banks, Insurance & Financial Services Service Teaches Gamers How To Save Money

Blast is a tool that integrates with video games to help players build up 'micro-savings' through in-game achievements like beating a level or climbing a leaderboard

Automotive Take A Ride With Mario On Your Next Google Maps Trip

Google Maps' latest update lets the gaming mascot accompany you on your trip

Fashion & Apparel Bloomingdale's Highlights Retro Nintendo Collection With An In-Store Gaming Exhibition

A new collection of designer collaborations inspired by classic Nintendo is being promoted with in-store games and events

Advertising Chanel Opens A Branded Beauty Arcade In Tokyo

The arcade pop-up featured Chanel-branded versions of old-school games and samples of beauty products

Gaming & Play Old Spice Creates A Playable Character Class For Dungeons & Dragons

Old Spice taps into a game-loving audience by creating a functional (and funny) new character for D&D

Advertising Cards Against Humanity Renamed A Baseball Stadium

The creators of the card game known for radical stunts want to make the United States a better place through their Saves America campaign

Gaming & Play Sega Transformed A Parkour Gym Into A Real-Life Video Game Level

Sega created a parkour course based on a level from its Sonic the Hedgehog games

Hotels, Hospitality & Travel JetBlue Released A Board Game That Includes A Free Round-Trip Flight

The game includes 60 packing cards, a die, a rule book, wildcards and, most notably, a free trip

Delivery & Logistics GameStop Is Launching A Platform For Unlimited Used Game Rental

The Power Pass subscription model offers unlimited gaming for six months for $60

Advertising Amazon's Alexa Will Play The Host Of A Trivia Board Game

This type of game could increase the appeal of AI assistants to a wider range of audiences

Design Classic Card Game Uno Has Been Redesigned For Color-Blind People

Mattel has redesigned the card game so that it is easier for people with visual impairments to play

Retail Retro Pocket Console Recreates The Feel Of A Classic Game Boy

BittBoy is a pocket-sized retro gaming console that takes after the original Game Boy, with over 300 games in its library