games

Entertainment GameStop lets players redeem reward points for coupons and digital currency

Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.

Gaming & Play Fortnite players can exchange their V-Bucks for virtual perks

Game publisher Epic Games created gift cards that can be redeemed for V-Bucks, the premium currency for its game Fortnite, allowing players to exchange them for virtual perks, like custom in-game skins for their digital character. Starting with the 2019 holiday season, Epic Games will also sell the gift cards in-store and online through select retailers.

Brand Activation & Immersion Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Technology Disney Parks Gamifies Waiting In Line For Its Rides

Play Disney Parks is making waiting in line part of the ride, letting people interact with one another and engage with the ride they're waiting for in augmented reality games

Banks, Insurance & Financial Services Service Teaches Gamers How To Save Money

Blast is a tool that integrates with video games to help players build up 'micro-savings' through in-game achievements like beating a level or climbing a leaderboard

Automotive Take A Ride With Mario On Your Next Google Maps Trip

Google Maps' latest update lets the gaming mascot accompany you on your trip

Fashion & Apparel Bloomingdale's Highlights Retro Nintendo Collection With An In-Store Gaming Exhibition

A new collection of designer collaborations inspired by classic Nintendo is being promoted with in-store games and events

Advertising Chanel Opens A Branded Beauty Arcade In Tokyo

The arcade pop-up featured Chanel-branded versions of old-school games and samples of beauty products

Advertising Old Spice Creates A Playable Character Class For Dungeons & Dragons

Old Spice taps into a game-loving audience by creating a functional (and funny) new character for D&D

Entertainment Cards Against Humanity Renamed A Baseball Stadium

The creators of the card game known for radical stunts want to make the United States a better place through their Saves America campaign

Gaming & Play Sega Transformed A Parkour Gym Into A Real-Life Video Game Level

Sega created a parkour course based on a level from its Sonic the Hedgehog games

Hotels, Hospitality & Travel JetBlue Released A Board Game That Includes A Free Round-Trip Flight

The game includes 60 packing cards, a die, a rule book, wildcards and, most notably, a free trip

Delivery & Logistics GameStop Is Launching A Platform For Unlimited Used Game Rental

The Power Pass subscription model offers unlimited gaming for six months for $60

Advertising Amazon's Alexa Will Play The Host Of A Trivia Board Game

This type of game could increase the appeal of AI assistants to a wider range of audiences