Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.
Game publisher Epic Games created gift cards that can be redeemed for V-Bucks, the premium currency for its game Fortnite, allowing players to exchange them for virtual perks, like custom in-game skins for their digital character. Starting with the 2019 holiday season, Epic Games will also sell the gift cards in-store and online through select retailers.
Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger
Play Disney Parks is making waiting in line part of the ride, letting people interact with one another and engage with the ride they're waiting for in augmented reality games
Google Maps' latest update lets the gaming mascot accompany you on your trip
A new collection of designer collaborations inspired by classic Nintendo is being promoted with in-store games and events
Old Spice taps into a game-loving audience by creating a functional (and funny) new character for D&D
Sega created a parkour course based on a level from its Sonic the Hedgehog games
The game includes 60 packing cards, a die, a rule book, wildcards and, most notably, a free trip
The Power Pass subscription model offers unlimited gaming for six months for $60
This type of game could increase the appeal of AI assistants to a wider range of audiences