gamification

Food & Beverage Supermarket's Grocery Shopping Video Game Earns Customers Discounts

No Frills' virtual haul mobile and desktop game encourages loyalty members to earn rewards points by finding and collecting digital groceries, while avoiding pitfalls and blocks

Fashion & Apparel Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Analysis Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy

The auto investment platform's co-founder Rob Petrozzo speaks to PSFK about investment equity where it concerns classic cars and other high-ticket items, as well as why the future car experience will be about sharing, not owning

Beauty How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Cafe & Restaurant Starbucks Revamps Loyalty Program To Offer Customers More Rewards

Starbucks is redesigning its rewards program, eliminating its previous green and gold tiers and offering customers greater choice of point redemption starting at 25 points

Brand Activation & Immersion How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Automotive Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Retail Mall Of America Shoppers Can Embark On An AR-Enabled Scavenger Hunt

The biggest mall in the U.S. is aiming to drive traffic into its halls this December with an augmented reality scavenger hunt that gives players a chance to enter a shopping spree sweepstakes

Consumer Goods How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Loyalty & Membership Disruptive Ecommerce Platform Offers Shopper Discounts For Social Shares

NeWants and Bluefly collaborated on a decentralized platform that is poised to disrupt online shopping, marshaling the social media accounts of its buyers, affiliates and influencers to generate brand awareness and drive sales

Banks, Insurance & Financial Services Chase Will Gamify Banking To Encourage Customers To Improve Their Credit

The bank is looking for new ways to incentivize customers to improve their financial health, as well as differentiate itself in a competitive market, offering rewards like mortgage reductions

Features How Retailers Are Creating Personalized Experiences With Customer Data

To personalize consumer experiences, retailers are creating activations at their physical retail locations to better understand their pain points and provide them with custom-tailored solutions and product suggestions

Fitness & Sport How Brands Are Motivating Consumers By Gamifying Health And Wellness

From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on track with their health goals