gamification

Fashion & Apparel Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Cafe & Restaurant Starbucks Revamps Loyalty Program To Offer Customers More Rewards

Starbucks is redesigning its rewards program, eliminating its previous green and gold tiers and offering customers greater choice of point redemption starting at 25 points

Analysis How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Automotive Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Brand Activation & Immersion Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Retail Mall Of America Shoppers Can Embark On An AR-Enabled Scavenger Hunt

The biggest mall in the U.S. is aiming to drive traffic into its halls this December with an augmented reality scavenger hunt that gives players a chance to enter a shopping spree sweepstakes

Loyalty & Membership Disruptive Ecommerce Platform Offers Shopper Discounts For Social Shares

NeWants and Bluefly collaborated on a decentralized platform that is poised to disrupt online shopping, marshaling the social media accounts of its buyers, affiliates and influencers to generate brand awareness and drive sales

Banks, Insurance & Financial Services Chase Will Gamify Banking To Encourage Customers To Improve Their Credit

The bank is looking for new ways to incentivize customers to improve their financial health, as well as differentiate itself in a competitive market, offering rewards like mortgage reductions

Entertainment Disney Parks Gamifies Waiting In Line For Its Rides

Play Disney Parks is making waiting in line part of the ride, letting people interact with one another and engage with the ride they're waiting for in augmented reality games

Features How Companies Are Boosting Productivity With Gamification

From interactive onboarding apps to tech-enhanced team challenges, more companies, including a van-leasing company, are using games to train and motivate their employees

Delivery & Logistics 20th Century Fox Set To Launch A 'Choose Your Own Adventure' Film

Immersing audiences in the storytelling process might be the next wave of content creation

Gaming & Play Service Teaches Gamers How To Save Money

Blast is a tool that integrates with video games to help players build up 'micro-savings' through in-game achievements like beating a level or climbing a leaderboard

Hotels, Hospitality & Travel Create Your Own Commute With This NYC Transit System Game

Brand New Subway allows players to create their dream route and improve the New York City transportation system

Design Pocket Synth Uses Gameboy-Like Cartridges To Make Masterpieces

The modular instrument gives musicians an easy way to create music on the go