gaming

Brand Activation & Immersion Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Automotive Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Gaming & Play Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Retail Facebook Gamers Can Test Drive An Acura On Their Phone

The ILX Total Control from Acura is an interactive experience on Facebook's Instant Games that offers test drives of the 2019 sedan, aiming to boost interactivity and accessibility by appearing on a platform younger consumers are already familiar with

Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Entertainment David Bowie Fans Can Experience Dedicated Exhibit On Their Phones

Sony is now bringing the museum experience, which explores the singer's life via various media and memorabilia, straight to audiences' phones, making art more accessible to a wider audience

Hotels, Hospitality & Travel Carnival Cruise Updates Liners To Include Interactive Tech

Carnival's Caribbean Princess and Regal Princess ships will feature a slew of new technology rolling out across the next year.

Merchandising & Curation Store Preview: PSFK Heads Off To CAMP

CAMP, a toy store in New York's Flatiron district, offers an entertaining and immersive experience for kids and adults alike, filling the gap left behind after the demise of Toy 'R' Us with engaging and discovery-driven shopping

Events Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Loyalty & Membership Players Can Brush Shoulders With Celebrities In A Social Virtual Reality World

Staramba is a digital platform where members can buy virtual real estate next door to famous soccer players, musicians and more, training with Cristiano Ronaldo or hanging with Paris Hilton

Store Experience & Design Simon Malls Rotating 'Store In A Store' Offers Shoppers Tech-Focused Experiences

Not unlike b8ta's tech-oriented concept stores, Simon's Launchpad retail platform will highlight a curated selection of new products, serving to gauge consumer demand as well as provide experiential shopping to incentivize mall visits

Cafe & Restaurant Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Advertising Disney's Latest Flick Offers Movie-Goers Gamified AR Previews

To help promote its “Ralph Breaks the Internet” movie, Disney is giving its audiences an interactive augmented reality game triggered by a big-screen preview that they can play on their phones