Social media platform Snapchat teamed up with German deodorant brand 8x4 to launch an entirely digital festival. For the festival, 8x4 created a limited-edition animal-themed packaging that featured Snap codes, Snapchat's QR-like tool, which can activate themed Snap lenses on Snapchat's app. Users can upload a Snap with these lenses to receive a personalized pass to the festival, which featured exclusive video content from five influencers.
Food corporation The Kellogg Company launched a digitally enabled packaging for several of its products in partnership with Sony Pictures Entertainment’s film Spider-Man: Far From Home. Each product contains unique elements such as an interactive comic and a themed game that can be unlocked when scanned with a smartphone camera.
Sportswear brand Nike's exclusive sneakers app SNKRS and game NBA 2K20 teamed up to release Gamer Exclusive, a line of ten limited-edition sneakers that can only be unlocked through playing NBA 2K20's new MyPLAYER Nation mode. The mode, co-created by two parties, allows players to select their favorite team and play with other fans throughout the 2019-20 NBA season, where the game mirrors the real NBA schedule. To purchase the sneakers, players must link their NBA 2K20 account with their Nike SNKRS mobile app, which allows them to earn the opportunity to buy the sneakers upon reaching specified milestones. Instead of releasing the entire line, Nike is releasing each style of sneakers one by one throughout the season, reinventing the product "drop" model and incentivizing customers to stay tuned.
Toy company LEGO’s Replay program provides free return shipping labels for customers to donate their unused toy bricks to children in need. After being returned, the pieces are sorted and cleaned, then sent to classrooms in need. Replay boosts LEGO’s sustainability while contributing to charity, all without asking too much of the customer.
The CEO of the VR platform that allows people from all over the world to connect with each other in user-designed rooms and games tells PSFK about creating meaningful social experiences thanks to cutting-edge creative tech
Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction
Augmented gameplay takes live video from phone cameras and transforms it into immersive worlds that drive social, in-person gameplay with AR avatars and enemies
Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined
Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences
The popular online game and the action trilogy collaborated on a playable experience including exclusive virtual opportunities like purchasing costumes and limited-edition popup games
Playdate is a crank-operated mini console that will bring new games from industry greats right to the device owners every week, aiming to compete with the likes of Nintendo and Sony
No Frills' virtual haul mobile and desktop game encourages loyalty members to earn rewards points by finding and collecting digital groceries, while avoiding pitfalls and blocks
From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options