Gaming

Brand Activation & Immersion How Rec Room Is Providing Digital-First Audiences A Space To Build Relationships

The CEO of the VR platform that allows people from all over the world to connect with each other in user-designed rooms and games tells PSFK about creating meaningful social experiences thanks to cutting-edge creative tech

Analysis How Developers Like ViewR Build Connections On VR-Enabled Social Networks

Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction

Entertainment How Developers Are Using AR To Encourage Interactive Gaming

Augmented gameplay takes live video from phone cameras and transforms it into immersive worlds that drive social, in-person gameplay with AR avatars and enemies

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Gaming & Play PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Features Fortnite Gamers Can Play As John Wick, Wear His Gear And Visit His Home

The popular online game and the action trilogy collaborated on a playable experience including exclusive virtual opportunities like purchasing costumes and limited-edition popup games

Post Purchase Service & Support Retro Handheld Gaming Console Delivers Exclusive Weekly Content

Playdate is a crank-operated mini console that will bring new games from industry greats right to the device owners every week, aiming to compete with the likes of Nintendo and Sony

Food & Beverage Supermarket's Grocery Shopping Video Game Earns Customers Discounts

No Frills' virtual haul mobile and desktop game encourages loyalty members to earn rewards points by finding and collecting digital groceries, while avoiding pitfalls and blocks

Retail How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Loyalty & Membership How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Shopper Marketing & Promotion Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Fashion & Apparel Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Technology How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Merchandising & Curation Viewers Of Video Shopping Platform Can Click To Purchase And Earn Currency

Described as the "funnest way to shop," Down to Shop is a mobile platform that markets the internet's latest products through character-driven video episodes where viewers can click to buy