Gaming & Play

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Analysis Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Customer Experience Journey Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Case Study Citi Bike's Summer-Long Scavenger Hunt Puts New York Riders To Test

For 12 weeks, New Yorkers can play along with other Citi Bikers on social media and on the road as they decipher weekly riddles so they can win prizes

Beauty The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Children How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Fashion & Apparel Brands Like Urban Outfitters Are Engaging Gen-Z With Virtual Shopping Events

From PSFK's Back-To-School Deck: Retail Trends report, here are two examples of how leading youth brands are using livestream platforms to combine the personal connection of offline retail with the convenience of ecommerce

Entertainment Retro Handheld Gaming Console Delivers Exclusive Weekly Content

Playdate is a crank-operated mini console that will bring new games from industry greats right to the device owners every week, aiming to compete with the likes of Nintendo and Sony

Automotive How Brands Like Subaru Are Fostering Independence In Kids With Outdoor Sanctuaries

From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures

Features How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Gaming & Play How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Innovation How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Fitness & Sport Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

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