Theme park Sesame Place, based off the children’s show Sesame Street, is a Certified Autism Center that offers a special needs-friendly environment. The theme park curates an experience of acceptance and sensitivity with 80% of staff trained in autism awareness. The park is also equipped with noise-canceling headphones, sensory bead mazes and quiet rooms.
Sportswear brand Puma designed an AR app-based experience for the brand's new line of basketball shoes and the opening of its first North American flagship store in New York City. By using the brand's smartphone app to scan QR codes tagged on the display of the seven new sneakers, shoppers unlock playful content as well as the virtual brand mascot that they can take pictures with.
After a year of progress, inclusivity is poised to change the face of retail and beyond. Here's how the industry is implementing next-gen tech and innovation to enable diverse and flexible experiences that accommodate all
French luxury brand Kenzo gamified the exclusivity-driven digital shopping experience to promote its new Sonic sneakers. Restricted to a limited number of players, gamers had to virtually defeat other opponents in an online competition to gain access to purchase one of the 100 pairs of sneakers released by the brand.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play
Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.
Game publisher Epic Games created gift cards that can be redeemed for V-Bucks, the premium currency for its game Fortnite, allowing players to exchange them for virtual perks, like custom in-game skins for their digital character. Starting with the 2019 holiday season, Epic Games will also sell the gift cards in-store and online through select retailers.
With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn
With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet
With Giphy Arcade, the GIF database is transforming its site into something more playable and engaging, updating its model for younger users
Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores
Gaming takes many forms these days, but applying it on top of public spaces allows people to enjoy the great outdoors in a social, active way