French luxury brand Kenzo gamified the exclusivity-driven digital shopping experience to promote its new Sonic sneakers. Restricted to a limited number of players, gamers had to virtually defeat other opponents in an online competition to gain access to purchase one of the 100 pairs of sneakers released by the brand.
PSFK's Future Of Retail 2020: Retail As Personal Utility report provides a strategic roadmap for brands and retailers to deliver hyper-personalized service that meets the unique needs of every customer in a post-experiential era
The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play
Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.
Game publisher Epic Games created gift cards that can be redeemed for V-Bucks, the premium currency for its game Fortnite, allowing players to exchange them for virtual perks, like custom in-game skins for their digital character. Starting with the 2019 holiday season, Epic Games will also sell the gift cards in-store and online through select retailers.
With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn
With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet
With Giphy Arcade, the GIF database is transforming its site into something more playable and engaging, updating its model for younger users
Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores
Gaming takes many forms these days, but applying it on top of public spaces allows people to enjoy the great outdoors in a social, active way
From livestreamed karaoke to mobile VR gaming, immersive digital platforms are helping consumers enjoy meaningful social experiences online
In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences
Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction
From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values