Gaming & Play

Brand Activation & Immersion How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Entertainment How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Children How Retailers Like American Girl Create Destination Shopping Experiences

Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience

Consumer Goods How Brands Like Party City Use Integrated Pop-Ups To Drive Engagement

Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations

Gaming & Play Kids Can Test Walmart's Holiday Toy Selection In Its Digital Playground

In a bid to corner the toy market, the retailer is offering kids the chance to play with its holiday toy selection virtually, using a computer or tablet to access the interactive Toy Lab and share digital wishlists

Food & Beverage Buzzfeed Is Launching A Rotating Toy Store For Millennial Families

In time for the holidays, the online pop-culture publication is launching an experiential Manhattan toy store designed for millennial families that will feature rotating themes and stock

Retail Walmart Provides Esports Fans In-Store Gaming And Tournaments Space

Select Walmart locations are incorporating arenas from an esports facility provider for fans to convene and game, offering league nights on weekdays and tournaments on the weekends

Advertising MIT Media Lab's Live AR Game Uses Crowdsourcing To Control The Main Player

With the lab's BeeMe game, internet players virtually will be able to take full control over a live actor on a mission to defeat evil this Halloween, providing inspiration for brands to design immersive experiences for their audiences

Banks, Insurance & Financial Services How Brands From Amex To Target Are Driving Sales By Catering To Millennial Parents

Considering the immense purchasing power of this now parenting demographic, brands ranging industries from banking to skincare are augmenting their business by incorporating the specific values and needs of millennials into their offers

Grocery, Convenience & Supermarket AR Helps Chinese Shoppers Better Understand Foreign Brands (And Where To Find Them)

Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities

Post Purchase Service & Support Support Bot Helps Gamers Resolve Issues Without Disrupting Play

To receive one-on-one customer service and generate a support ticket, players simply type a command into the gaming community's chat platform

Design Kids Play While Parents Shop At Hybrid Indoor Playground And Apparel Store

SuperMoments' store design blends activity and merchandising that's fun for children and nostalgic for adults, creating an experiential brick-and-mortar space

Health Game Development Company Offers Wellness Program For Pro Gamers

Providing support for the booming pro-gamer community, Foundry IV is partnering with a recovery and movement company to create health and wellness resources for participants

Technology Disney Parks Gamifies Waiting In Line For Its Rides

Play Disney Parks is making waiting in line part of the ride, letting people interact with one another and engage with the ride they're waiting for in augmented reality games