Seoul is a city struggling to define its brand, but why?
4,000 videos of the Internet's latest dance craze meme are being uploaded every day.
YouTube user Etoilec1 takes the record-breaking music video to a more artistic level by drawing every frame.
The internet dance sensation was created to mock the pretensions of Seoul's wealthy citizens. Since then, David Cameron, Barack Obama and Ban Ki-moon have learned the moves. Jay Rayner shares his experience with the popular meme.