gap

Analysis How Denim Brands Like Gap Are Reducing Water Waste To Court Eco-Conscious Shoppers

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Brand Activation & Immersion Athleta Debuts Wellness Collective To Support Healthy Living For Women

The athletic apparel retailer is launching the Wellness Collective, hosting monthly healthy lifestyle-focused events at Athleta stores across the country, as well as an accompanying digital content hub

Beauty Banana Republic Offers Customers In-Store Luxury Beauty Shop

The apparel brand is incentivizing store visits with a Cos Bar beauty shop in shop, adding value to its brick and mortar experience while helping the smaller retailer gain exposure

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Fashion & Apparel Gap Inc. Reveals The (Unsexy) Technology That Will Help Drive Business In 2019

James Thordsen, senior director of product management for the apparel retailer, spoke with PSFK on how perks like a Denim Gallery and a In Stock On Shelf app will ease and enhance the shopper experience in meaningful ways

Automotive Old Navy Customers Receive Discounted Lyft Rides To Pick Up Their Online Orders

The activation promotes the use of Lyft's services while adding value for holiday customers of the apparel retailer by offering a $10 voucher to those who select in-store pickup this December

Features How Brands Like Gap Automate Supply Chains For Greater Efficiency

To keep up with vertically integrated competitors in the DTC space, established brands from Walmart to Kroger are re-evaluating supply chain technology and implementing automation to cut costs and better use employee time

Post Purchase Service & Support Gap Builds Automated Warehouse To Deliver Shoppers' Orders Faster

Gap is integrating an advanced automation system into a recently rebuilt warehouse to help process items faster than ever, and ultimately better match supply with consumer demand

Fitness & Sport Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Children Gap Has Rolled Out A Subscription Clothing Service For Babies

The clothing brand created a new subscription program to make it easier for parents to get clothes for the babies

Retail Gap Is Betting On The Future Of Augmented Reality Dressing Rooms

A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store

Work Bombas x Gap's 'Good Deed Machine' Inspired Thousands of Small Acts of Kindness

‘Pay for someone's coffee in line behind you’ or ‘make the person standing next to you laugh’ were some examples of the collaboration's little deeds

Advertising Order Some Jeans with Your Room Service

Virgin Hotels customers can order Gap clothing and merchandise straight to their room

Advertising Gap's Instagram Series Feature Product-Infused Plotlines

American clothing brand tells #SpringIsWeird love story with 15 second videos