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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Sports drink brand Gatorade partnered with London-based MachineShop to create a 3D water printer that has broken ground in both tech and advertising. MachineShop developed a software and printer that created full-scale replicas of human figures based in cascading droplets of Gatorade’s G Active flavored water. The renderings, based on data from motion capture and 3D modeling, […]

December 22, 2016
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Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
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