Gatorade

Advertising Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water

The device, created to promote the brand's G Active bottled water, used motion capture and 3D modeling to render bodies in motion in real time

Fitness & Sport Gatorade's Sweat-Analyzing Hydration Patch Knows When You're Thirsty

The beverage manufacturer's color-changing wearable device measures chloride levels in the sweat to determine your state of hydration

Advertising Gatorade Exhibition Showcases The Future Of Athletic Performance

The brand's SXSW installation showed how serious they are about being a part of the future of sports

Design PSFK 2017 Speaker Interview: The Future Of Hydration Is Hyper-Personalized

With Gatorade Gx, PSFK 2017 speakers Xavi Cortadellas and Tucker Fort are merging design, tech and hydration

Health Gatorade + Smart Design: Creating The Future Of Sport

In the lead-up to our PSFK 2017 conference, we look back at key speakers from past years. Personalized hydration platforms promise to elevate pros and everyday athletes alike

Fitness & Sport How Gatorade Is Changing The Way Athletes Hydrate

PSFK learns about the sport drink manufacturer's hydration tracking system with Head of Innovation and Design Xavi Cortadellas

Technology PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Snapchat Is Bringing Real-Time Sports Scores Filters To High School Athletics

Students will now be able to overlay their school’s scoreboard filters above their photo and video selections

Gaming & Play Gatorade Is Letting You Replay Every Major Title Of Serena WIlliams' Career

The new Snapchat campaign is garnering engagement through gaming, enabling fans to relive 22 high-stakes points

Advertising The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Retail 5 Takeaways From This Year's PSFK Conference

A round-up of talks explains the process of creating unforgettable experiences to build up a brand

Design Data-Centric Personalization Is Creating The Future Of Performance [PSFK 2016]

Gatorade and Smart Design will share how technology elevates performance at PSFK 2016

Innovation Speakers From Uber and Gatorade To Discuss Designing Experiences in Transportation and Fitness [PSFK 2016]

Get your tickets to hear from design experts at PSFK's flagship conference on May 13th

Health Speakers From Gatorade + Sweetgreen To Talk On Designing Health Into Everyday Life [PSFK 2016]

Redesigning health for athletes and on the go at the PSFK flagship conference May 13