Gen X

Automotive The Future Of Car Buying And Owning According To Acura Designers

Amidst changing consumer behaviors in a booming sharing economy, vehicle owning will endure, say Acura experts—but will have to be more about a personal connection than A-to-B transportation

Design Pioneer Of Humanability: Christina Agapakis

In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Ginkgo Bioworks is helping us build a more equitable and sustainable future by designing custom microbes

Retail How Personalized AI Assistance Allows Users To Feel More Human

Services from home assistants to mood monitors utilize AI to improve productivity or give us peace of mind

Work Op-Ed: The Responsibility Of Designing For The Next Generation

Jason Brush, Global EVP of Experiences and Innovation at POSSIBLE, describes what creatives of one generation can do to help the next

Aging Creatively, Living With Progress

Piers Fawkes of PSFK investigates the value of age as talks to David Stewart of hip 50+ publication Ageist and live-well thought-leader Colin Beavan.

Home Millennials at Work: 5 Stereotypes and Why They Are (Mostly) Wrong

Generation Y has been labelled a bunch of lazy job-hoppers—the truth is very different

Syndicated Generation Y: A Guide to a Much-Maligned Demographic

Tech-savvy? Narcissistic? Open-minded? What does being a millennial really mean?

Advertising Pepsi Reaches Back to Its Year of Birth With Launch of New Soda Brand

The soft drinks giant taps into the millennials' craving with an old-school and surprisingly premium offering: 1893

Gaming & Play RIP, Teddy Ruxpin: Connected Toys are the Future of Play

Next-gen smart toys are using AI for customized fun and learning, and may make for smarter kids

Innovation How Niche Content Could Make Television Obsolete

A growing set of niche audience interests are shaping the future of network programming.

Luxury Macala Wright: How Gap Is Winning With Mobile Millennials

GAP's SMS x Passbook Offer campaign see success in mobile marketing in North America.

Technology What Can We Expect From Generation Z?

PSFK, with The Curve Report from NBCUniversal Content Innovation and Creative Marketing, is examining the future of Gen Z.

Design PSFK Picks: Top Five Stories Of The Week

Robots are becoming more and more human while the Japanese dine with owls.

Work Filmmaker Travels America And Discovers What Millennials Really Want

As part of his Young Americans series for VICE, veteran documentary and music video filmmaker Lance Bangs asks youth across the country their views on race, gender, politics and much more.