Gen Y

Shopper Marketing & Promotions Bed Bath & Beyond's AI Assistant Makes Introductions Between New Roommates

A.I.CEBREAKER is an email bot that sends an introductory email on the behalf of to-be roommates, helping ease the college move-in process as well as upping the retailer's digital engagement with one of its biggest demographics

Advertising Chipotle's New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Gaming & Play Macala Wright: CEOs Seek New Environments To Learn How To Speak To Customers

As global economic unrest alters the way in which customers interact with brands and businesses, leaders of those companies are having to rewire their ways of thinking to meet customer needs.

Innovation How Microsoft Builds Employee Trust In the Workplace [Future Of Work]

PSFK chats with Ross Smith, Director of Test at Microsoft, about how gauging trust and creating games help to create a more powerful company culture.

Technology Being Friends With Your Client On Facebook Works [Future Of Work]

PSFK talks with the Managing Director of Edelman Digital in Chicago about how social is breaking down the traditional hierarchy of the workplace.

Design How To Design Products For Gen Y

Co. Design offers some key insights that product and experiential designers should consider - while we wonder if Lady GaGa's first product launch as Creative Director for Polaroid embodies these.

Work We All Want To Be Young

A short film seeks to capture what it means to be young today, and how youth has evolved across recent, past generations.

Advertising 8095 Report: Reverberation Is Online, Offline And Increasingly Mobile

Part five in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Innovation 8095 Report: For Millennials, Taking Action is a Core Value

Part four in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Technology 8095 Report: For Millennials, Information Is A Key To Influence

Part three in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Advertising 8095 Report: For Millennials, Brand Preference is a form of Self Expression

Part two in a series, featuring insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Advertising 8095 Report: A Generation Centered On Action And Reverberation About, And With, Brands

Insights and implications about the generation born between 1980 and 1995 from Edelman 8095.

Design How to Connect With Millennials

Two recent articles provide insight from consumer psychology into how brands can best engage Gen Y, and context for how Pepsi accomplished this with the Pepsi Refresh Project.

Work This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.