Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity
Margaritaville resort created a tech-savvy water park, Island H2O Live, featuring wristband technology and social media integration to target Gen Z. The wristbands allow water park goers the ability to select music for water rides and even lets parents track their kids. Rides are named after the social media theme from Hashtag Heights and Profile Plunge.
PSFK spoke to the hotel brand about increasing entertainment services for the younger consumer by localizing talent in a series of experience-focused concerts
Target Incubator, which focuses specifically on startups aiming to do social good, is the big box retailer’s fourth accelerator. Aimed at innovators and change-makers from Gen Z, the program’s only requirement is that the startups focus on improving the world, whether or not the company has been officially launched.
With the explosion of the influencer economy and the emergence of the consumer-as-creator, the entrepreneurial attitude and independent livelihoods of Gen Zers and Millennials are giving rise to new ways for brands to reach audiences
In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity
PSFK chats with Affirm communications lead Ellen Kiehl to talk customer loyalty, new shopping habits and emerging trends in fintech
With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet
From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans
With Giphy Arcade, the GIF database is transforming its site into something more playable and engaging, updating its model for younger users
Discount retailer Five Below, which invested in eports infrastructure brand Nerd Street Gamers, will add gaming venues to its stores
Quenching insatiable millennial and Gen-Z- thirst for wellness-promoting options, the food & bev co-op is debuting the first brand incubated in its Lighthouse program, offering a line of plant-based drink blends designed to revamp its image
PSFK interviews the EVP and general merchandise manager of RTW and Concessions at Bloomingdale's, which recently unveiled a clothing subscription service called My List—the first-ever from an upscale department store