gen z playbook 2020

Brand Activation & Immersion How Sift's Innovative 'News Therapy' Experience Is Keeping Readers Up To Date Mindfully

PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement

Fashion & Apparel Universal Standard Is Connecting With Shoppers Through Inclusivity And Acceptance

PSFK sits down with Universal Standard's co-founder, whose beloved brand is the most size-inclusive brand on the market, about building community and rethinking ecommerce

Analysis How Brands Like Dote Are Further Blurring Retail, Entertainment And Socialization

From live influencer-led shopping parties to marketplaces that connect peers in real time, today's democratized commerce platforms are enabling more meaningful, socially-driven transactions

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Entertainment How Rec Room Is Providing Digital-First Audiences A Space To Build Relationships

The CEO of the VR platform that allows people from all over the world to connect with each other in user-designed rooms and games tells PSFK about creating meaningful social experiences thanks to cutting-edge creative tech

Features How Immersive Platforms Like Twitch Are Uniting Communities Online

From livestreamed karaoke to mobile VR gaming, immersive digital platforms are helping consumers enjoy meaningful social experiences online

Advertising Expert Insight: How Birchbox's Inclusive Rebrand Helps It Connect With Purpose-Driven Consumers

The subscription box is making self-care more accepting with genderless categories that promote inclusivity and naturally attract consumers like Gen Zers who look for mission-driven brands

Banks, Insurance & Financial Services Why Muses And Media Are Key To Reaching Gen Z

From defining an authentic brand muse to enabling on-demand accessibility across physical and digital touchpoints, here are three steps to align with the lifestyles of today's younger consumers

Fitness & Sport Why A Human-Focused Fitness Platform Launched A Digital Coach

In a bid to better meet the needs of today's mobile and digital-first consumers, Aaptiv launched a virtual trainer service that helps members achieve their goals on their own terms

Gaming & Play How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Video The Gen Z Playbook Webinar Video

PSFK President of Research and Strategy Scott Lachut guides viewers through the 50+ page loyalty report, which decodes Gen Z’s changing priorities and provides a strategic framework that brands and retailers can use to redesign their brand experiences for this new generation of consumers.

Gen Z Assumption Versus Reality: What People Get Wrong About Gen Z

Lazy, over-sensitive, tech-addicted? Gen Z claps back, setting the record straight for a better understanding of the next consumer class

Customer Experience Journey How Platforms Like VFiles Help Digital Creators Build A Following

Here are the innovative apps and services helping online creators build their unique brand, engaging a fanbase along the way

Design Expert Insight: How Avatar-Based Social App Genies Helps Gucci Reach Gen Z

PSFK speaks to Genies' director of marketing to understand how a collaboration with Gucci helps generate the brand generate awareness and engagement with key digital-first and social-savvy consumers