gender

Analysis Interview: How Fur Established A New Personal Care Category By Embracing Inclusivity & Self-Acceptance

The maker of products for intimate haircare is reaching modern consumers of all ages with DTC and wholesale tactics paired with a dialogue emphasizing diversity and choice

Beauty How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Brand Activation & Immersion How Brands Like Walgreens Are Going Phygital With Interactive Store Merchandising

As reported in PSFK's Store Experience Design Debrief, here's how leading retailers are creating phygital store spaces using cutting-edge technology

Food & Beverage First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Features Interview: How K Health Uses Data To Help Patients Find The Right Medical Treatment

With primary care app K Health, founder Allon Bloch hopes to help fix healthcare from the outside by connecting consumers and collecting data

Retail How Companies Are Making Technology More Inclusive For All Consumers

In order to create solutions that provide benefits to every demographic, brands are implementing initiatives to reduce inherent bias, racism or other discriminatory nodes

Fashion & Apparel ASOS Is Helping Keep Kenyan Women In School By Providing Reusable Sanitary Pads

A partnership between the retailer and the SOKO Community Trust will use cut-offs from the former's Made in Kenya collection to provide pads to girls in the African nation

Interview Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight

Panacea's founder Terry Lee speaks about how he created a luxury DTC clean beauty brand that uses customer insights to build a gender-agnostic, tightly-curated, three-product skincare collection

Brand Activation & Immersion Björn Borg Used AR Projection To Support LGBTQ Rights At The World Cup

The underwear company debuted a visual featuring a gay couple kissing during the Russia vs. Saudi Arabia game in a move that combined AR and social media to promote marriage rights for all

Syndicated Teens Are Trading In Facebook For Platforms Like Snapchat And Instagram

The exodus began in 2015, aligned with the rise of YouTube, Instagram and Snapchat

Advertising Schweppes Uses A Sensing Dress To Track Harassment In Social Settings

The beverage brand conducted an experiment in a Brazilian nightclub to address sexual harassment endured by women

Grocery, Convenience & Supermarket Retail Column: For Better Blended Retail, Purpose Needs To Outshine Tech

Retail columnist Winston Wright looks at The Phluid Project's purposeful, community-oriented approach to retail at its gender-free NYC store

Cafe & Restaurant This Detroit Restaurant Tailors Dining According To Patrons' Privilege

Saartje has come the Michigan city as a pop-up experience, serving food alongside an experiment that tests how people view racial inequality

Fashion & Apparel Gender-Free Store Removes Binary Labels From Shopping Experience

The Phluid Project in Manhattan is a curated retail space and community hub for non-binary expression

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