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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Eva Goicochea is a New York-based creative strategist and the co-founder and CEO of Maude, a startup making minimalist sex essentials for everyone. The genderless company is an inclusive, unisex brand that is changing the sexual wellness conversation for the next generation of consumers. Eva has also worked on the agency side for clients including ADIDAS Y-3 and SLVR. She has also worked as a content creator and strategist with Vanity Fair, Virgin Atlantic, Herschel Supply Co., amongst many others. She is also the co-founder of Tinker Watch Co., an independent, innovative watchmaker with the mission of making high-quality, attainable and minimal watches. Eva is a graduate of the Fashion Institute of Technology with an Associate's of Applied Sciences, Advertising and Marketing Communications. She has a Bachelor's from California State University-Sacramento in Organizational Communications.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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NOTE: This column has a particular perspective to it, so I’m introducing and collaborating with an amazing colleague, Jane Lauterback. Jane is founding Principal at The Purposeworks, a New York City-based consultancy focused on in the business of purpose. Jane and her team are committed to the creed of purpose as the foundation, inspiration and […]

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Jeffrey Bjorn is making games that "parents like and kids love," addressing the issue we're facing where kids are playing less with more creatively restrictive playthings

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