general mills

Advertising KIND Snacks' AR Pop-Up Tells Consumers Competitors' Sugar Content

The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's

Food & Beverage This App Will Intercept Billions Of Pounds Of Food Thrown Out By Restaurants

Feeding America launched a new tech platform called ‘MealConnect,’ which hopes to streamline organizational efforts to intercept wasted produce

Consumer Goods PSFK 2017 Speaker Interview: What The Supermarket Could Look Like In 2065

In the lead-up to our conference, Studio Industries CEO Mike Lee teleported me in a time machine to the grocery store of the future, where experiences will reign over products

Advertising Dig Exclusive Comic Books from the Bottom of a Cereal Box

Find Batman and Superman at the bottoms of a box of Cocoa Puffs

Innovation 9 Stories You Need To Know Today

Dept. of Commerce to give up ICANN, Nike denies Fuelband shutdown and TVs deemed vulnerable to computer viruses.

Technology 11 Stories You Need To Know Today

General Mills website hacked, Yahoo planning new email interface, and Twitter users react to the disruption in Gmail service...Links to start your day with.

Technology HappyMeals.com And Five Other Sites Accused Of Collecting Children's Data [Headlines]

Six major websites including McDonald's and Cartoon Network have been accused of collecting children's data reports the New York Times.

Gaming & Play General Mills Wants Your Ideas To Fuel Their Digital Innovations

The CPG manufacturer's new G-WIN Digital open portal solicits public ideas to shape their digital capabilities and accelerate innovation with the hope of gaining an industry advantage.

Should We All Go Gluten-Free? [Headlines]

While many adopt the diet due to celiac disease, others, like tennis player Djokovic, have claimed that leaving the wheat protein out provides much higher energy levels.