generation

Design Op-Ed: The Responsibility Of Designing For The Next Generation

Jason Brush, Global EVP of Experiences and Innovation at POSSIBLE, describes what creatives of one generation can do to help the next

Advertising How To Understand The Influence Of Gen Z Consumers

PSFK's Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Retail Rick Murray: Why Millennial Shoppers Are Alpha-Influencers

The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?

Innovation Do People Believe Adulthood Starts At 30 Now? [Headlines]

According to a new survey adulthood starts much later than it used to.

U.S. Households Headed By Those 65 And Older Have 47 Times More Wealth Than Younger Households [Headlines]

Typical net worth of younger households is 68% less today than it was in 1984.

Gaming & Play Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic]

A 2011 content consumption infographic profiles overall use in 2011 by medium, generation, and time of day.

Is Ashton Kutcher The New Face Of The Social Media Geek?

Not only is celebrity Ashton Kutcher the face of the September issue of Details magazine, he also had a hand in adapting an online-only version to Facebook, Tumblr and Twitter.