generation z

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Analysis Interview: How Social Commerce Platform Dote Merges The Mall Experience With Mobile

PSFK speaks to the founder of Dote to find out how the social shopping app is enabling community-driven transactions like livestreamed "Shopping Parties" that translate previously IRL-only elements of retail to digital

Entertainment How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Fashion & Apparel Social Commerce Platform Offers Consumers Customized Shopping

Dote lures in Generation Z apparel consumers through its Instagram influencer network and highly-curated buying experience, taking social shopping to the next level

Design Digital Platform Brings The Sharing Economy Ethos To Interior Design World

A London-based home-decor sharing platform is enabling consumers to rapidly refurbish their homes, and is poised to change the dynamics of the interiors industry by embracing the sharing economy concept

Advertising Op-Ed: Brands That Score On Social With Gen Z Will Win Wall Street, Too

Meredith Chase, VP of client strategy at Swift, explains what standout social media means for a brand's bottom line with the rise of Gen Z consumers

Gen Z Live Data: How Gen Z Differ From Millennials

To understand a shifting mindset, PSFK's polled its research panel to compare the attitudes and values of Gen Z to those of Millennials

Gen Z Forecast Z Report Video: Decoding Generation Z

PSFK presents a video on Gen Z—a group defined by its ability to navigate between identities, communities and the physical-digital divide

Loyalty & Membership How To Understand The Fluid Identity Of Gen Z

PSFK's Forecast Z report explores how Gen Z consumers approach all aspects of their identity as malleable and constantly evolving

Millennials More Than Millennials, Gen Z Looks To Mobile And Changing The World

Research from PSFK's Forecast Z report compares the values and attitudes of Generation Z to those of their Millennial predecessors

Retail PSFK Launches The Forecast Z Report

Forecast Z decodes the shifting priorities, values and behaviors of Generation Z

Advertising 'Them,' Condé Nast's New LGBTQ Publication, Shines A Light On Gender And Sexuality For Gen Z

Them will be spearheaded by Teen Vogue's Phillip Picardi with a focus on politics, fashion and real-life stories

Innovation 5 Great Marketing Storytellers Speaking At PSFK 2017

These marketing experts are redefining how brands tell their stories

Interview PSFK 2017 Speaker Interview: How To Empower Gen Z To Enact Social Good

We interviewed DoSomething.org’s CEO Aria Finger, who’ll be speaking at PSFK 2017 on her nonprofit that engages the youth to join a global movement for good