Genetic testing

Analysis How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Features How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Brand Activation & Immersion How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Health Start-Up Uses DNA Test To Provide Customers With Personalized Nutrition

Habit's custom nutrition advice aims to help people improve their health and lifestyles using genetic testing, taking into account individuals' metabolism, sensitivities and more to create tailored profiles

Delivery & Logistics How Health Startups Are Creating Custom Medications And Diets At Scale

Breakthroughs in manufacturing techniques and genetic testing are moving the industry closer to a future where patients can expect custom healthcare

Loyalty & Membership Modern Doctor’s Clinic On Wheels Focuses On Preventive Healthcare

Forward is seeking to create a proactive healthcare system by bringing together doctors and technology

Retail IoT Is Giving Patients A Living, Breathing Baseline For Health

PSFK’s Future of Health report explores how sensors and next generation IoT are changing healthcare

Technology Roundtable: The Patient Will See You Now

We turned to a handful of health industry experts get their crystal ball predictions on what the future of health holds

Health How To Find Your True (Genetically-Mapped) Self In A Selfie Obsessed World

We sat down with Mapmygenome Founder & CEO Anu Acharya to discuss how genetic mapping is changing the healthcare industry, one selfie at a time

Beauty How Customization Is Reshaping The Beauty Industry

In our Beauty Debrief, PSFK discusses how the beauty industry is pioneering personalization to effectively build relationships with consumers

Retail Personalized Nutrition Weight Loss Plans Based On Your DNA

SNPitty claims that the reason for the lack of success in weight loss lies in the differences in our genetic materials

Technology How AI And The Internet Of Things Are Transforming The Doctor's Office

Forward is a startup looking to redefine how people interact with their healthcare providers

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