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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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Anu is the founder and CEO of MapMyGenome, a molecular diagnostics company that provides personalized genetic information to individuals interested in proactive health management. Through MapMyGenome, individuals are provided insights into the genetic characteristics behind certain traits, drug responses, inherited conditions, and diseases. They are given actionable steps they can take to achieve greater wellness and health. Prior to founding MapMyGenome, Anu was the founder and CEO of Ocimum Biosolutions, a comprehensive integrated life science informatics solutions provider with a range of services that also included Genomics Data Analysis. Anu is also a board member for the Association of Biotech Enterprises, an advisor to Action for India and mentor at IvyCap Ventures. She attended IIT Kharagpur, India and the University of Illinois.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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