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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Online shopping is a double-edged sword: While it provides convenience, sometimes the plethora of options can hinder rather than facilitate consumers’ browsing and decision-making process. That’s where wishlists can be useful, helping shoppers to not only keep neat and tidy the best options they’ve viewed, but also to help them share those options with others […]

December 2, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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