gillette

Brand Activation & Immersion How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Beauty Gillette Is Taking Aim Back At The Shave Club Model

A new direct-to-consumer service offers a more convenient way to order blades

Advertising Online Shaving Company Humanizes Their Brand With Origin Advertising

Subscription-based shaving company Harry's created a new campaign that tells a personal story about what the company stands for (beyond the grooming)

Design Is Online Interior Design Worth It? A PSFK Exploration

VC-backed interior design tech startups are cashing in on the market, but are they worth the use?

Home The Best a Beard Can Get? Dollar Shave Club, Harry's Lead Shaving's Young Turks

For over a century Gillette has dominated the market. Now new companies are giving it a run for its money

Work Ad Agency Gives Millennial Employees Their Own Separate Space

Grey Advertising shifts the traditional agency setup by giving millennials their own wing

Innovation Jeff Fromm: Why Do Successful Capitalist Brands Fail at Innovation?

Why the action, desire, interest, awareness model needs to be replaced to reflect our modern marketing world

Advertising Gillette Transforms Football Player Workouts Into Music [Video]

Michel Gondry uses star athletes create a one-of-a-kind music video for the brand's Built for Training Program.

Design Gillette Opens Old School Barbershop Pop-Up In NYC [Video]

Men's grooming brand has collaborated with retail space STORY to bring back the art of shaving.

Advertising Retail Gallery Space Designs Store Dedicated Entirely To Men [Pics]

STORY's revolving concept presents HIS Story for the summer months.

Design 10 Stories You Need To Know Today

Why big data is not truth, fans attack Gillette's Superman campaign and Google Glass gets a porn app.

Technology Gillette Creates Holographic Water Show Featuring Larger Than Life Athletes

The shaving brand virtually depicts the U.S. Olympic team in Boston Harbor.

Advertising Which Famous Brands Were Named After Their Founders? [Headlines]

A look at 12 men who named their famous products after themselves.

Advertising Wieden + Kennedy Named Digital Agency Of The Year 2011 [Headlines]

Old Spice advertisers Wieden + Kennedy were awarded the Digital Agency of the Year at the Marketing Week Blades awards.