gillette

Analysis Why Brands Like Gillette Are Tailoring Offers For Older Audiences

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them

Baby Boomers Gillette Is Making Shaving More Inclusive With A Razor Meant For Caregivers

Gillette TREO is a razor designed specifically to be used by someone else, making it much easier for caregivers to respond to seniors' needs

Brand Activation & Immersion PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Beauty Courting Today's Eco-Conscious Consumers With Closed-Loop Systems

In response to consumer demand, brands from Gillette to Nespresso are taking responsibility for the waste their products generate, establishing new circular business models

Consumer Goods Gillette Delves Into Men's Luxury Shaving With Standalone Brand

The shaving name announces GilletteLabs, which will focus on creating more expensive luxury products like heated razors as DTC competitors offer lower-cost premium alternatives

Entertainment How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Health Amazon Places Procter & Gamble Mobile Video Ads In Search Results

The retailer's premium ad product helps direct customers to a range of merchants' Amazon storefronts

Retail Connected Product Experts: How Consumer Brands Can Build A Smarter Product

Curt Schacker and Ryan McManus from EVRYTHNG discuss how just-in-time replenishment is creating a new competition for subscription models

Beauty Gillette Is Taking Aim Back At The Shave Club Model

A new direct-to-consumer service offers a more convenient way to order blades

Advertising Online Shaving Company Humanizes Their Brand With Origin Advertising

Subscription-based shaving company Harry's created a new campaign that tells a personal story about what the company stands for (beyond the grooming)

Design Is Online Interior Design Worth It? A PSFK Exploration

VC-backed interior design tech startups are cashing in on the market, but are they worth the use?

Features The Best a Beard Can Get? Dollar Shave Club, Harry's Lead Shaving's Young Turks

For over a century Gillette has dominated the market. Now new companies are giving it a run for its money

Work Ad Agency Gives Millennial Employees Their Own Separate Space

Grey Advertising shifts the traditional agency setup by giving millennials their own wing

Innovation Jeff Fromm: Why Do Successful Capitalist Brands Fail at Innovation?

Why the action, desire, interest, awareness model needs to be replaced to reflect our modern marketing world