The shaving name announces GilletteLabs, which will focus on creating more expensive luxury products like heated razors as DTC competitors offer lower-cost premium alternatives
From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services
The retailer's premium ad product helps direct customers to a range of merchants' Amazon storefronts
Curt Schacker and Ryan McManus from EVRYTHNG discuss how just-in-time replenishment is creating a new competition for subscription models
A new direct-to-consumer service offers a more convenient way to order blades
Subscription-based shaving company Harry's created a new campaign that tells a personal story about what the company stands for (beyond the grooming)
VC-backed interior design tech startups are cashing in on the market, but are they worth the use?
For over a century Gillette has dominated the market. Now new companies are giving it a run for its money
Grey Advertising shifts the traditional agency setup by giving millennials their own wing
Why the action, desire, interest, awareness model needs to be replaced to reflect our modern marketing world
Michel Gondry uses star athletes create a one-of-a-kind music video for the brand's Built for Training Program.
Men's grooming brand has collaborated with retail space STORY to bring back the art of shaving.
STORY's revolving concept presents HIS Story for the summer months.