From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services
A new direct-to-consumer service offers a more convenient way to order blades
Subscription-based shaving company Harry's created a new campaign that tells a personal story about what the company stands for (beyond the grooming)
VC-backed interior design tech startups are cashing in on the market, but are they worth the use?
For over a century Gillette has dominated the market. Now new companies are giving it a run for its money
Grey Advertising shifts the traditional agency setup by giving millennials their own wing
Why the action, desire, interest, awareness model needs to be replaced to reflect our modern marketing world
Michel Gondry uses star athletes create a one-of-a-kind music video for the brand's Built for Training Program.
Men's grooming brand has collaborated with retail space STORY to bring back the art of shaving.
STORY's revolving concept presents HIS Story for the summer months.
The shaving brand virtually depicts the U.S. Olympic team in Boston Harbor.
A look at 12 men who named their famous products after themselves.
Old Spice advertisers Wieden + Kennedy were awarded the Digital Agency of the Year at the Marketing Week Blades awards.