good housekeeping

Analysis How Retailers Like Amazon Are Using Curation To Recommend Gifts

Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options

Brand Activation & Immersion Interview: Inside Good Housekeeping Institute’s First-Ever Store In The Mall Of America (With A Little Help From Amazon)

The ‘GH Lab’ pop-up features over 40 ‘elite’ products tested by chemists, engineers and scientists, ‘so consumers can shop with confidence,’ says editor-in-chief Jane Francisco