google assistant

Customer Experience Journey Sonos' Synesthetic Exhibition Renders Musical Experience In Brilliant Light

The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it creates emotional impact in our minds

Analysis Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Consumer Goods Walmart Taps Google Voice Tech To Let Customers Order Groceries On Command

Walmart Voice Order works across Google Assistant-powered platforms, including smart speakers and displays, and is set to take on Amazon's grocery services

Automotive How Mobile Checkout & Store Pickup Help Kroger Stay On Top Of The Grocery Category

High-tech customer service removes friction from the grocery shopping experience and gives supermarket chain Kroger an edge on the competition

Food & Beverage Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Merchandising & Curation 1-800-Flowers Shoppers Can Talk Or Chat To Order This Valentine's Day

A partnership debuting this holiday between the flower delivery service and various voice assistants allows customers to place their orders through the language of love using talk or text

Post Purchase Service & Support Sparkling Ice Fans Can Access Customized Drink Recipes Through Voice Activation

As part of its packaging and ingredient revamp, Sparkling Ice launched voice apps for Google Assistant and Amazon Alexa, offering cocktail and mocktail recipes for customers

Brand Activation & Immersion How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Fashion & Apparel Voice-Enabled Shopping Guide From H&M Helps Customers Search For Home Decor

With voice-activated shopping becoming more and more popular, H&M is allowing customers to browse and order, all through their speaker

Beauty Google's Home Hub Lets Sephora Fans Watch Makeup Tutorials On Their Vanity

In a bid to dominate the voice category, Google designed a Home Hub device that lets owners use verbal commands to access Sephora's app content, including podcasts, YouTube videos, expert advice and more, as well as schedule in-store appointments

Home Roomba Lets Owners Give Voice Commands Using Google Assistant

Google is helping equip the latest vacuum device from iRobot with a camera and odometer permitting optimal spacial awareness and customizable functions as well as integrating Google Assistant

Features How Companies Are Making Technology More Inclusive For All Consumers

In order to create solutions that provide benefits to every demographic, brands are implementing initiatives to reduce inherent bias, racism or other discriminatory nodes

Store Experience & Design Visitors To Google's Tokyo Haunted House Receive Access Through A "Ghost" Assistant

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Retail Personalized Style Advice Will Be Delivered Via H&M's Google Assistant App

The H&M Home Stylist provides customers with mood boards and design inspiration as they navigate the process of redecorating