Google Cardboard

Advertising Planned Parenthood Is Using VR To Inspire Empathy

The VR experience reveals the trauma of walking through a horde of anti-abortion protesters to access reproductive care

Delivery & Logistics How Healthcare Groups Are Prescribing VR And Video Games

Technology-enabled experiences are being used as treatment options to help patients improve health, manage chronic conditions or forgo medications

Design Interact With Augmented Reality Using A Simple Elegant Ring

Nat Martin created a ring designed for use in an augmented reality device to replace the exaggerated gestures users typically make

Design Watch, Listen, Read, See: Where Tech Meets Nature

PSFK staff recommendations include media and spaces that fuse technology and the natural world

Technology Make Your Own HoloLens With The Cardboard HoloKit

Amber Garage is creating a cheaper version of the HoloLens for those who can't afford the expensive developer kits

Analysis Home Review: Why Upgrades, Not Purchasing, Is The Key To IoT Market Share

In a world where we replace our technology every two or three years, wouldn't it be nice to simply update what we already have?

Fitness & Sport Take To The Virtual Skies With This Bird-Like Suit

A startup has designed a controller to push the limits of VR immersion

Health How Augmented Reality Can Be An Empathy-Building Tool

Royal College of Art graduate Heeju Kim has designed a Google Cardboard application that is paired with a collection of awkwardly shaped candies meant to impede speech

Technology Shoot Easily Shareable VR Content Straight From Your Phone

This startup has invented a new virtual reality format that's easily recorded and shared with friends on Facebook

Retail Macy's Creates Virtual Shopping Experiences For Single's Day

US retailers are starting to capitalize on VR to tap into the retail market in China

The Simpsons Is Stepping Into The World Of VR

To celebrate their 600th episode, the animated family sitcom created a virtual reality version of their opening gag

Retail McDonald's Brings Virtual Reality Into Its Restaurants

A Singapore branch of the popular fast food chain is innovating its locations with emerging technologies

Food & Beverage Budweiser Delivers Basketball Fans The First NBA Virtual Reality Experience

Cavaliers fans gifted headsets gain a unique view of team content

Technology Crafty Device Turns Any Smartphone into a 3D Printer

Idea transforms 3D printing into a mobile and easy-to-accomplish exercise