Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support
As catering to consumers and engaging their input becomes increasingly important for brands, retailers like Rebecca Minkoff and Harvey Nichols are replacing company-fed messages with content created with consumer input and livestreaming services to connect with shoppers and boost business
The automaker has teamed up with GoPro to let tech-enthusiasts create video footage of their trips
TJ Leonard, the CEO of VideoBlocks, discusses three fundamental shifts that will drive production and advertising budgets in 2017—the evolving definition of a content creator, the rapid innovation in video-capture technology, and how authenticity and mobility dominate our personal social feeds.
Pick your best shots and instantly share them using high tech data-tracking sensors
In Lima, a new campaign is employing birds to solve the city's trash problem
Kickstart your day with a coat that turns into a tent and a $15 cup of coffee
With more than 30,000 users, Dronestagram is capitalizing on the growing popularity of aerial photography
Capture footage across untold settings with Sony's waterproof device
Millennials are the heaviest consumers of video content—so, feed them right
The era of the auto show 'booth professional' may be coming to an end.