GoPro

Analysis How Brands Like Best Buy Offer Education And Expertise At Every Stage Of The Shopping Experience

Retailers are driving value with consumers by offering them personalized guidance and information at every touchpoint, from the pre-purchase, decision-making stage all the way to post-purchase support

Shopper Education & Assistance Retailers Are Mining User-Generated Content To Redefine Shopper Engagement And Drive Sales

As catering to consumers and engaging their input becomes increasingly important for brands, retailers like Rebecca Minkoff and Harvey Nichols are replacing company-fed messages with content created with consumer input and livestreaming services to connect with shoppers and boost business

Advertising Jaguar's New Sports Car Has An Integrated Camera To Make Driving More Shareable

The automaker has teamed up with GoPro to let tech-enthusiasts create video footage of their trips

Technology Content Marketing Expert: Where Digital Media is Heading in 2017 and Beyond

TJ Leonard, the CEO of VideoBlocks, discusses three fundamental shifts that will drive production and advertising budgets in 2017—the evolving definition of a content creator, the rapid innovation in video-capture technology, and how authenticity and mobility dominate our personal social feeds.

Innovation Action Camera Tracks Heart Rate and Airtime, Stabilizing Through it All

Pick your best shots and instantly share them using high tech data-tracking sensors

Technology Peru's GoPro-Carrying Vultures Seek Out Illegal Garbage Dumps

In Lima, a new campaign is employing birds to solve the city's trash problem

Home PSFK Pulse: Virtual Reality Bikinis and Barbie Smart Homes

Kickstart your day with a coat that turns into a tent and a $15 cup of coffee

Innovation PSFK Pulse: Grammy GoPros and the End of Runway

Kickstart your day with Kanye and GoPro-enabled Grammys

Work Meet Dronestagram, the Instagram of Drone Photography

With more than 30,000 users, Dronestagram is capitalizing on the growing popularity of aerial photography

Design Action Cam Celebrates Short-Film Production—In and Out of Water

Capture footage across untold settings with Sony's waterproof device

Op-Ed FutureCast: Creating Snackable Content Millennials Can’t Ignore

Millennials are the heaviest consumers of video content—so, feed them right

Technology Are We Getting an Apple GoPro?

Details are vague, but the company's popular camera devices might take on GoPro dimensions

Technology Volkswagen Staffs Detroit Auto Show Stand with Droid

The era of the auto show 'booth professional' may be coming to an end.