Grant McCracken

Advertising Rob Fields: How Brands Can Provide Cultural Leadership

How can companies move beyond purpose to guidance?

Innovation Grant McCracken: When Did Innovation Get So Cool?

There once was an almost reckless drive to create, but now that ideation has become trendy will it lose it's edge?

Syndicated Grant McCracken: Brian Williams Thinks New Media Doesn't Count

The longtime anchor and managing editor of NBC Nightly News publicly dismissed the validity of New Media channels for public discourse and influence.

Gaming & Play Grant McCracken: Why We Need Chief Culture Officers

There needs to be a person to relay a consistent image of the company and use employees' outside knowledge to strengthen the brand.

Design 7 Stories You Need To Know Today

An Improv Everywhere stunt with the Guggenheim, Zuckerberg makes announcement on Facebook stocks and Apple confirms an event next week... Links you need to start your day with.

Home Grant McCracken: The Two Faces Of The Chief Culture Officer

The importance of creating a role that is responsible for maintaining a company's culture and communicating it both inside and out.

Advertising How Far Can Brand Personas Evolve? [Headlines]

From cartoon mascots to full-fledged personalities, how far can brands go in creating their real-world counter-part?

Retail PSFK CONFERENCE NYC: 20 Change-Making Videos

The full list of talks by an incredible mix of artists, designers, marketers and technologists inspire our audience of creative professionals.

Technology Grant McCracken Spots A Culture Creation Trend [Video]

Ethnographer explores how creative minds were taking culture and remixing it to make new culture.

Design PSFK Launches Print Magazine [Need To Know]

Our first issue of Need To Know Magazine explores the subject of innovation.

Syndicated Grant McCraken: Where Does Creativity Come From?

By repurposing old forms and giving them new meaning and uses it is possible to create something lasting.

Technology Grant McCracken To Appear As Special Guest At PSFK CONFERENCE NYC

The anthropologist will give us a briefing on the ideas in his forthcoming book 'Culturematic,' which examines a new species of ingenuity.

Work Grant McCracken: Are Big Companies Better At Innovation Than Small Ones?

In the era of the start-up when seemingly the small business reigns, is it actually the larger brands (and their budgets) that are driving imaginative creation?

Advertising Grant McCracken: Kickstarting Kickstarter -- New Models Of Meaning And Value

The thought leader brings us insights from his talk at the Future of Entertainment conference at MIT.