graphic design

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Fashion & Apparel Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Features Interview: Quip Founder On The Journey From DTC Dental Care To Target Shelves

Simon Enever explains how the brand marshaled its strong beginnings as a digital native into sharing shelf space with larger CPG brands in a big-box store, maintaining its commitment to value-added content and services as well as accessibility to compete

Analysis Panel Discussion: New Destinations For Airport Retail

Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more

Brand Activation & Immersion Hotel Guests Can Visit Pantone's Pantry To Immerse Themselves In Living Coral

Pantone teamed up with Tribute Portfolio, Marriott International’s newest collection of independent hotels, to launch a series of experiential popups displays, the first of which debuted at Art Basel featuring Pantone's color of the year

Store Experience & Design NYC Visitors Can Learn About Color In Interactive Exhibit Inspired By The City

Color Factory's New York show offers visitors a visually saturated and immersive experience with a backstory about life in the Big Apple

Food & Beverage Forensic Tagging Will Allow Brands And Consumers To Verify Product Authenticity

With the ability to embed tags into raw materials (not just on packaging), everyone along the supply chain can expect greater peace of mind

Grocery, Convenience & Supermarket Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water

The device, created to promote the brand's G Active bottled water, used motion capture and 3D modeling to render bodies in motion in real time

Cafe & Restaurant The Cafe Gets A Silicon Valley Makeover At Pinterest

Legendary graphic designer Susan Kare used her expertise in computer icons to brand a coffee shop at Pinterest's San Francisco headquarters

Design This Font Is Inspired By Bill Gates's Hacker Past

Designed by Paw Poulson, the "Bill" typeface uses leetspeak to encrypt messages

Health Packaging Turns Buying Condoms Into A Tactile Experience

Concept packaging that uses texture, color and straightforward messaging is a welcome departure from flashy and tacky graphics

Design Short-Lived Project Made Fonts From The Writing Of Musical Greats

Songwriters Fonts created five typefaces based on the handwriting of musical legends, including John Lennon, David Bowie and Kurt Cobain

Health Inclusive Typeface Combines Braille With The Visual Alphabet

Braille Neue allows sighted and non-sighted people to read the same typeface, doing away with the need for multiple iterations of the same information

Entertainment These Greeting Cards Are Cheap Gateways To AR Technology

For under $6, augmented reality greeting cards can animate, sing and even reveal a hidden message

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