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Food & Beverage First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Design Instagram-Friendly Spaces Abounded At NYCxDesign

The number of design week installations created by brands to be more photogenic and sharable continues to grow, exploring attention-grabbing themes in the process

Advertising Gatorade 3D Printer Creates Human Figures In Cascading Drops Of Water

The device, created to promote the brand's G Active bottled water, used motion capture and 3D modeling to render bodies in motion in real time

Health Packaging Turns Buying Condoms Into A Tactile Experience

Concept packaging that uses texture, color and straightforward messaging is a welcome departure from flashy and tacky graphics

Entertainment These Greeting Cards Are Cheap Gateways To AR Technology

For under $6, augmented reality greeting cards can animate, sing and even reveal a hidden message

Retail Nike Reveals A Bespoke Typeface That Reflects Oslo's Local Identity

The custom font, named Oslo, is being used to promote Nike's new store in the Norwegian capital

Entertainment The Guardian Is Turning Podcasts Into An Interactive Medium

With a new podcast called Strange Bird, the media company is trying to improve upon an already popular form of entertainment

Gaming & Play How Immersive Experiences Are Engaging Gamers In The Real World

Game developers and entertainment companies are enhancing their connections with fans through AR and real-world experiences

Gaming & Play How Participatory Marketing Is Building Buzz For Gaming

A PSFK research paper explores the use of interactive platforms for promoting new releases in gaming

Technology You Can Touch A Hologram On This Interactive Display

The HoloPlayer One allows users to create and manipulate 3D digital images without wearing headgear

Work Adobe Brings AI To Photoshop To Save Time For Editors

A new selection tool set to arrive in Photoshop uses artificial intelligence to pick out objects in a photograph and separate them from the background

Automotive Augmented Reality Windshields Are Getting Closer With Latest Tech Leap

Continental’s new DMD projection technology puts information right in a driver's line of sight

Advertising Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

Design Beck's New Album Artwork Can Be Customized

Designers Jimmy Turrell and Steve Stacey made an album cover out of colorful die-cut layers, which the listener can adjust

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