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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Winka Dubbeldam is the president of Archi-Tectonics and a Practice Professor and the Director of the Post-Professional Program at the University of Pennsylvania in Philadelphia. At Archi-Tectonics her work analyzes the use of digital design, hybrid materials and smart building systems to develop a new design language and space formation. Her work has expanded into retail, residential, and improving cities at scale, with special emphasis on embedding principles of sustainability into all aspects of architectural design.

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Graham Hill is an icon of the contemporary eco-movement; he launched TreeHugger in August 2004. Today, it has become the most-frequented green lifestyle site on the Internet. Hill is currently Vice President of Interactive at Discovery Communications, which purchased TreeHugger in August 2007. With knowledge of eco-friendly lifestyles in the domestic sphere, Hill is knowledgeable in the connected home’s potential to inspire individuals to live more sustainably.

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Since his last appearance at the PSFK Conference in 2013, Barasch and his team have been busy improving their technology and proving their ambitious project is feasible

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