Guerrilla Marketing

Advertising PSFK 2017 Conference Interview: How Trends Can Be Harnessed Towards Social Good

We interviewed Just Enough UK CEO and founder Phil Knight, who'll be taking the stage at PSFK 2017, about his educational charity that engages children about modern day slavery and radicalization.

Advertising Boeing Draws Giant Super Bowl Message In The Sky

The aviation industry leader created to unique test flight to celebrate the Seattle Seahawks berth in the big game.

Advertising What Conan O’Brien’s Joyride Can Teach Brands About Guerilla Marketing [Video]

Celebs take a drive around LA to see what it's like to use Lyft's rideshare service.

Advertising Ice Vending Machine Dispenses 7UP As It Melts [Video]

A giant block carving of frozen water is an inventive new way to keep drinks cold.

Advertising Fat 'Tony The Tiger' Sends Kids A Message About Their Breakfast

A guerrilla marketing campaign uses toy parodies of cereal box characters to teach kids to make healthier choices.

Technology Georgian Vodka Brand's Guerilla Marketing Campaign Features Escaped Wolves In London

Eristoff staged a circus animal escape with online videos and sound installation van.

Design Canadian Furniture Retailer Pokes Fun At Assembly-Required Products [Pics]

Urban Barn's 'No Assemble Required' campaign featured flat-pack cardboard boxes around Vancouver.

Work From Magazine Inserts To Interactive Experiences

Perfume company rethinks traditional marketing tactics, injecting strategy with fun element of surprise.

Advertising Scentvertising: Support The Vision Impaired By Smelling Good

Support Scent is a unique program putting a specially designed fragrance to work for a guide dog organization.

Retail IKEA Furnishes Parisian Subways

IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.