Guess

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Beauty Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Brand Activation & Immersion How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

Consumer Goods How Brands Like Fabletics Are Building Relationships With Individual Customers

Top brands are implementing technology into their e-commerce platforms and in-store models to foster close customer relationships and enable one-to-one, personalized service to drive value

Shopper Education & Assistance Guess' Smart Mirror Suggests Outfit Combos To Shoppers As They Try On Clothes

The mirror, provided by Alibaba, can make suggestions based on features of the clothing selected, taking into account details like color schemes and styling to make tailored recommendations to shoppers, potentially increasing sales and offering an interactive shopping experience