guinness

Brand Activation & Immersion PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Food & Beverage Londoners Can Snag A Special Shave and Drink This Saint Patrick's Day

The Bloomsbury Club Bar and Ireland’s Dingle Distillery set up shop in London to provide a shave and drink, free for the Irish-born

Advertising Official Guinness Airbnb Is Every Beer Lover’s Dream Come True

Learn how to pour the perfect pint and enjoy the 360-degree view of Dublin

Advertising Guinness Asks Bar Patrons To Swap Their Phones For Beers

Irish brewer tries to bring real pub conversation back to life

Advertising Unconventional Guinness Ad Challenges The Beer-Drinking Male Stereotype [Video]

Beer commercials tend to be chauvinistic, full of sports-watching and women-ogling, but this one presents a kind and loving group of friends.

Design How To Encourage Millennials To Drink Responsibly

Campaign focuses on Generation Y's sense of shame and embarrassment.

Home Guinness Transforms Office Windows Into Pint Glasses [Pics]

For St. Patrick’s Day, the brand's promotion in Toronto saw windows transformed using logo decals and blinds.

Advertising Guinness Ads Illustrate Paths To Greatness

The detailed print ads show the journeys of a rockstar, entrepreneur and pool player sketched inside the iconic glass.

Retail Fans Claim Pixels On Guinness's Festival Billboard To Slowly Reveal Performers

The brewing company celebrates its 253rd anniversary with a secret musical event whose date, time and headliners are revealed over time.

Microbes Grow A Dress From Wine

Micro'be' fermented fashion has microorganisms grow seamless garments in an attempt to disrupt our perceptions about the production of woven materials.

Technology PSFK Picks: Top Five Apps Of The Week

A roundup of the latest, most fascinating apps we've learned about this past week.

Design PSFK's Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.

Technology Guinness QR Code Pint Glass Can Only Be Scanned When Full

The beer brand created a product-activated QR code that could only be seen when the glass is filled with their dark brew.

Design Guinness Opens An Underwater Bar In A Submarine [Pics]

Jump Studios were commissioned to design the interior for the unique vessel to reflect the brand statement 'Alive Inside'.