Habit

Analysis How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

Brand Activation & Immersion Interview: Bearaby Founder Kathrin Hamm On Sleep As The Next Wellness Frontier

Once a niche medical item, Bearaby is evolving weighted bedding for a new generation of sleep-deprived and anxious consumers

Features Interview, Part Two: Inscape's Meditation App Developer On Designing A UX For Busy Consumers

App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.

Health Start-Up Uses DNA Test To Provide Customers With Personalized Nutrition

Habit's custom nutrition advice aims to help people improve their health and lifestyles using genetic testing, taking into account individuals' metabolism, sensitivities and more to create tailored profiles

Banks, Insurance & Financial Services How Brands Are Helping Consumers Curate Individualized Experiences

From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust

Syndicated Social Media Copies Gambling Tricks To Make Users Crave It

Experts say social media employs methods that affect users' brains and lead to them experiencing ‘phantom’ notification buzzing

Delivery & Logistics Interview: Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer

Retail How Health Startups Are Creating Custom Medications And Diets At Scale

Breakthroughs in manufacturing techniques and genetic testing are moving the industry closer to a future where patients can expect custom healthcare

Cafe & Restaurant Interview: Making Your Meal Work For Your Biology

Habit's Chief Innovation Officer Heather Cutter sat down with PSFK to explain how her company is using specific biological data to make diet suggestions

What's Eating Us At Home

PSFK founder Piers Fawkes talks to food, diet and dining experts to help him understand how the way we eat at home is changing

Design Device Rewards Daily Exercise By Keeping A Plant Alive

Phabit motivates users to maintain a healthy lifestyle by rewarding workouts and good habits with the maintenance of a small plant

Food & Beverage Introducing The Next Frontier In The Food Revolution

Shawn Parr, CEO of Bulldog Drummond, discusses new nutrition intelligence engine Habit that begins with the science of you

Beauty Beauty Debrief: 8 Personalization Lessons Across Any Industry

Our Beauty Debrief reveals how brands can build more personalized experience across multiple industries, from travel to finance