Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

As a brand activation to promote season three of the television series, a Stranger Things-themed haunted house and maze will constitute Universal Studios' latest addition to Halloween Horror Nights

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Firstborn created a location-based app to bring the city's horror stories to life

The campaign uses digital banners to curse users with 'hellish' ads

We caught up with VR World's Leo Tsimmer and Jessica Gray to discuss how VR empowers storytellers to deliver messages in incredibly powerful ways

Wintercroft offers templates you can print for a chic mask of your choice

AnalogFolk London have created a Halloween-themed app for Sainsbury's supermarket that uses voice-distortion tech

With the Treat Map, trick-or-treaters can see which houses will be participating in this weekend's festivities

'11:57' is a short virtual reality film that places the viewer at the center of the set, with the action revolving around them

Javascript web toy carves a jack o’ lantern, without the mess

Wintercroft offers templates you can print for a chic mask of your choice

These tricking and treating items work hand-in-hand (or eye-in-socket) with your mobile to create cringe-worthy FX