Brand Activation & Immersion Interactive Horror Experience Brings New Life To A Former Department Store

Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space

Fashion & Apparel Retailer Expands Pet Costume Inventory In Response To Millennial Interest

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

Entertainment Universal Studios Offers Visitors A 'Stranger Things'-Inspired Haunted House

As a brand activation to promote season three of the television series, a Stranger Things-themed haunted house and maze will constitute Universal Studios' latest addition to Halloween Horror Nights

Store Experience & Design Visitors To Google's Tokyo Haunted House Receive Access Through A "Ghost" Assistant

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Advertising AR Halloween App Lets Users Explore Historical Manhattan Murders

Firstborn created a location-based app to bring the city's horror stories to life

Food & Beverage Svedka Vodka Made A Halloween Ad That Haunts You Online

The campaign uses digital banners to curse users with 'hellish' ads

Interview Come Back From The Dead This Halloween At VR World

We caught up with VR World's Leo Tsimmer and Jessica Gray to discuss how VR empowers storytellers to deliver messages in incredibly powerful ways

Design DIY Origami Masks Add Mod Twist to Halloween Costumes

Wintercroft offers templates you can print for a chic mask of your choice

Work Spooky Speaker Mobile App Brings Scary Costumes to Life

AnalogFolk London have created a Halloween-themed app for Sainsbury's supermarket that uses voice-distortion tech

Home Crowdsource the Best Halloween Candy in Your City from Your Phone

With the Treat Map, trick-or-treaters can see which houses will be participating in this weekend's festivities

Gaming & Play 360-Degree Horror Film for Oculus Rift

'11:57' is a short virtual reality film that places the viewer at the center of the set, with the action revolving around them

Use Web Tech to Carve a 3D Pumpkin Online

Javascript web toy carves a jack o’ lantern, without the mess

Video DIY Origami Masks Add Mod Twist to Halloween Costumes

Wintercroft offers templates you can print for a chic mask of your choice

Retail Try On Phone-Synced, Effects-Heavy Mask Just in Time for Halloween

These tricking and treating items work hand-in-hand (or eye-in-socket) with your mobile to create cringe-worthy FX