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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018
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For Halloween, digital agency Firstborn created a location-based augmented reality app that explored Manhattan’s bloody history. Gruesome Gotham brought the city’s horror stories to life, with six chilling murders from 19th-century New York. Users were given the chance to experience these deadly deeds in the exact locations where they took place. The immersive app let […]
December 1, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands
August 17, 2018
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