E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners
As a brand activation to promote season three of the television series, a Stranger Things-themed haunted house and maze will constitute Universal Studios' latest addition to Halloween Horror Nights
The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology
Firstborn created a location-based app to bring the city's horror stories to life
The campaign uses digital banners to curse users with 'hellish' ads
We caught up with VR World's Leo Tsimmer and Jessica Gray to discuss how VR empowers storytellers to deliver messages in incredibly powerful ways
Wintercroft offers templates you can print for a chic mask of your choice
AnalogFolk London have created a Halloween-themed app for Sainsbury's supermarket that uses voice-distortion tech
With the Treat Map, trick-or-treaters can see which houses will be participating in this weekend's festivities
'11:57' is a short virtual reality film that places the viewer at the center of the set, with the action revolving around them
Javascript web toy carves a jack o’ lantern, without the mess
Wintercroft offers templates you can print for a chic mask of your choice
These tricking and treating items work hand-in-hand (or eye-in-socket) with your mobile to create cringe-worthy FX
This large, cute product burns for over 100 hours and drips away to reveal its inner demon