Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.

According to studies, 28% of millennials are stressed about creating a unique costume for themselves and their pets this Halloween season. Accordingly, eclectic online retailer Zulily is targeting the demographic by creating a more robust pet care selection just in time for the holiday. Zulily is expanding its pet costume collection to include more novelty items […]

Viacom executive Kodi Foster says that predictive models don’t work if the data they use is meaningless