Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience
Game developers and entertainment companies are enhancing their connections with fans through AR and real-world experiences
PSFK rounds up a few of the newest products and innovative advertising from the entertainment industry this month
PSFK takes a look at some recent ways the entertainment industry has expanded its reach, from Stranger Things design to Harry Potter gaming
The tech giant has integrated new voice commands for Android users where they can cast spells that activate features on their mobile devices
You only need 4 lenses and some patience to recreate the University of Rochester's invisibility cloak
The Bechdel Test assesses gender bias by measuring the presence of strong female roles.
Philadelphia book publisher Quirk Books imagined a series modeled after the Ben & Jerry’s design.
The oddities and magic of the Diagon Alley set at Warner Brothers Studio in London is now available for all to see.
The post-apocalyptic series has taken the country and the retailer by storm.
The interactive book uses augmented reality and the brand's Move technology to bring stories to life before your eyes.
In just two weeks, the new interactive site has attracted more than 1 billion page impressions from 7 million unique visitors; almost 1/2 of the visitors have 'enrolled' as pupils.