Harry Winston

Brand Activation & Immersion Luxury Goods Marketplace Lets Consumers Buy Discounted Merch Directly From Manufacturers

Taking an innovative approach to increasing the accessibility and affordability of luxury retail, Italic is an online marketplace that lets consumers purchase handbags, eyewear and more directly from the manufacturers who work with top luxury brands

Beauty Cartier Took Shoppers Inside A Diamond To Experience Its Latest Fragrance

At a popup shop showcasing its classic and newly launched fragrances, the French luxury brand offered visitors an interactive and dynamic way to discover its products, including a fragrance fountain, mantra wall and a surround-sound diamond immersion chamber

Fashion & Apparel Cartier's Concept 'Garage' Takes Visitors Inside The Making Of Its Latest Wares

The Precious Garage showcases the newest additions to the Parisian brand’s iconic Juste un Clou and Écrou de Cartier collections, giving visitors an inside peak into the creation process

Design How Brands Are Upping Their Game Using Olfactory Immersion

Scents are the latest addition to products and services from companies ranging from Cartier to Vaqso, as brands from many different industries aim to enhance the consumer experience

Analysis Live Data: Consumer Opinion In Auto, Luxury, Retail & Travel

PSFK's new Brand Innovation Tracker helps us quantify winners and losers across market sectors

Fashion & Apparel Inside The Five-Year Cycle Of Fashion Trends

Fashion used to operate on two seasons a year, but now trends are staying in fashion for years, not months

Advertising Tiffany's Campaign Lets Shoppers Declare Everlasting Love With Tattoos

The jewelry retailer is promoting Valentine's Day shopping with an interactive tattoo design tool

Advertising Cartier's Olfactory Art Installation Imagines The Scent Of The Sky

The new project from Cartier and Transsolar was inspired by the idea of elevation